Director, Brand Marketing
About The Position
Azurity Pharmaceuticals is seeking a Director, Brand Marketing to lead strategic and tactical marketing across a portfolio of products in its growing commercial organization. The role is responsible for North America brand strategy, in-line marketing execution, and launch planning for current and future brand assets. The position is based in Woburn, Massachusetts, or Raleigh, North Carolina, and is hybrid or office-based depending on location. Azurity roles generally require employees to be in the office Tuesday through Thursday, with Monday and Friday optional. Travel is approximately 20–30%, including conferences, sales meetings, and field rides. The Director will oversee products at different lifecycle stages, from pre-launch through maturity, and work with cross-functional internal teams and external partners to deliver compliant promotional, educational, and omnichannel marketing programs. The role requires at least 10 years of pharmaceutical or biotech industry experience, including at least five years of U.S.-based in-line marketing or launch experience. CNS experience is preferred.
Requirements
- Bachelor’s degree in Marketing, Life Sciences, Business, or a related field.
- At least 10 years of experience in the pharmaceutical or biotech industry.
- At least 5 years of in-line marketing or launch experience in U.S. pharmaceutical or biotech markets.
- Proven ability to manage multiple brands or indications simultaneously.
- Strong cross-functional leadership and communication skills.
- Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.
Nice To Haves
- MBA or advanced degree.
- CNS experience.
Responsibilities
- Develop and execute integrated marketing plans for in-line brands aligned with corporate and commercial objectives.
- Manage day-to-day brand operations, including timely development, production, and execution of campaigns, messaging, and materials to optimize brand awareness and performance against established goals.
- Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
- Collaborate on primary research and assess secondary research data to gather market insights and inform brand strategy.
- Oversee a portfolio of products at various lifecycle stages, including pre-launch, launch, growth, and maturity.
- Prioritize and allocate resources across brands to maximize impact and return on investment.
- Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
- Work with sales training, commercial functional partners, medical, and legal teams to develop and implement commercial training for the franchise.
- Assess the competitive marketplace to anticipate changes and revise strategies accordingly.
- Lead cross-functional launch-readiness efforts for new indications or products within the portfolio.
- Partner with stakeholders in Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
- Develop and manage North America launch timelines, training materials, and field execution strategies.
- Serve as a key liaison between marketing and the field force to align strategy and messaging.
- Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns.
- Engage with KOLs and gather market insights to inform brand planning and positioning.
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What This Job Offers
Job Type
Full-time
Career Level
Director
