Director of Marketing & Strategy

T2 Systems•Indianapolis, IN

13h

About The Position

T2 Systems is seeking an experienced and innovative marketing and strategy leader to guide marketing and demand generation and oversee strategy and growth development. The role leads marketing operations—including digital marketing, content creation, market research, and product marketing—and works with cross-functional teams to align efforts with company objectives and growth goals. It also identifies, explores, and builds new growth engines for T2 Systems. The position partners with company leadership to shape and execute long-term strategic plans, prioritize high-value initiatives, develop organic and inorganic growth strategies, assess acquisition opportunities, and lead growth initiatives exploring new markets. The leader serves as a trusted advisor to leadership and collaborates with internal and external stakeholders across product, finance, sales, and other functions.

Requirements

Bachelor's degree in Marketing, Business Administration, STEM, or a related field.
At least 7 years of marketing experience, including at least 3 years in a leadership role.
Proven ability to drive business growth through the design, development, and implementation of successful marketing strategies and campaigns.
Demonstrated success developing and leading demand generation and generating qualified leads and opportunities that contribute to sales growth.
Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.
Experience developing content management processes and account-based marketing strategies.
Excellent leadership and team management skills.
Excellent communication and presentation skills, with the confidence and presence to engage senior executives.
Strong analytical and problem-solving abilities.
Proficiency with marketing automation tools, CRM systems, and analytics platforms.
Experience identifying, framing, and structuring strategic opportunities and developing well-supported recommendations.
At least 7 years of experience is specified; experience in a leadership role must include at least 3 years.

Nice To Haves

MBA or advanced degree.
Experience across a broad mix of growth strategy projects, including blue-sky growth strategies, go-to-market work, and commercial due diligence.
Work or project experience in software, SaaS, or technology; diverse work experience is welcomed.

Responsibilities

Develop and execute marketing strategies supporting brand awareness, lead generation, customer acquisition, and retention.
Oversee marketing campaigns across digital, social media, email, and traditional media channels.
Lead, mentor, and develop marketing professionals.
Conduct market research and analyze trends to identify business opportunities and challenges.
Collaborate with sales, product development, and other departments to align marketing efforts.
Manage the marketing budget and allocate resources to maximize return on investment.
Monitor and report campaign and initiative performance, using data to refine strategies.
Develop and maintain relationships with external partners, agencies, and vendors.
Ensure brand consistency and compliance with brand guidelines across marketing materials and communications.
Stay informed about industry trends, emerging technologies, and marketing best practices.
Work with T2 Systems leadership to formulate long-term strategic plans and prioritize value-added initiatives.
Create organic and inorganic growth strategies based on industry trends, competitive dynamics, customer input, and internal improvement opportunities.
Identify acquisition targets and develop an acquisition pipeline supporting growth objectives.
Lead due diligence to validate potential deal theses.
Lead agile growth initiatives exploring new markets and opportunities in support of long-term growth ambitions.
Advise leadership on strategy formulation, development, and execution.
Work cross-functionally with internal and external stakeholders, including leadership and product, finance, and sales teams.