Director of Growth and Marketing Strategy
About The Position
A growing ABA organization is seeking a strategic, results-driven Director of Growth & Market Strategy to lead its marketing, business development, branding, and overall growth initiatives. This executive-level position is responsible for building a scalable growth strategy that drives client acquisition, strengthens referral relationships, increases brand visibility, and supports employee recruitment. The ideal candidate is a strong leader who combines strategic vision with hands-on execution, understands digital marketing and relationship-driven business development, and knows how to build systems that deliver measurable results.
Requirements
- 7–10+ years of experience in marketing, business development, or growth leadership.
- Proven track record of developing and executing successful growth strategies.
- Strong knowledge of digital marketing, SEO, paid advertising, and brand development.
- Experience leading teams, managing vendors, and driving measurable results.
- Strong business development skills with the ability to build strategic partnerships and referral networks.
- Excellent leadership, communication, analytical, and organizational skills.
- Strategic thinker with a hands-on, results-oriented approach.
Nice To Haves
- Healthcare, ABA therapy, or multi-location service industry experience preferred.
Responsibilities
- Develop and execute comprehensive marketing and business growth strategies.
- Identify opportunities for expansion, new markets, partnerships, and increased market presence.
- Lead and oversee the Director of Business Development, ensuring alignment across all growth initiatives.
- Establish measurable KPIs and systems to track performance, lead generation, and growth.
- Oversee digital marketing initiatives, including SEO, paid advertising, website optimization, and social media.
- Manage external marketing agencies, creative partners, and digital vendors, ensuring accountability and strong ROI.
- Develop campaigns that drive client acquisition, employee recruitment, and brand awareness.
- Ensure consistent branding and messaging across all marketing channels.
- Lead strategies to expand referral networks and strengthen relationships with healthcare providers, schools, and community organizations.
- Align digital marketing efforts with business development outreach to create a consistent pipeline of new clients.
- Develop systems to track referral activity, engagement, and conversion.
- Identify strategic partnerships that support long-term organizational growth.
- Strengthen the organization's brand identity, reputation, and market positioning.
- Oversee internal and external communication strategies.
- Partner with HR to develop marketing initiatives that support employee engagement, retention, and recruitment.
- Ensure marketing initiatives align with organizational goals and values.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
