Director of Marketing Growth

Cloudinary•New York, NY

3d•$142,000 - $247,000

About The Position

Cloudinary is seeking a Director of Growth Marketing, a commercially rigorous, technically fluent growth leader to manage their integrated Growth Marketing engine across self-service and enterprise motions. The role involves owning growth, creating demand, improving conversion, building owned acquisition surfaces, and translating growth investment into revenue and pipeline outcomes. This is a builder-leader role that requires strategic range combined with personal fluency in performance marketing, SEO, AI discovery, content-led acquisition, conversion optimization, lifecycle, and analytics. The position requires close collaboration with Product, Data, RevOps, Sales, Web, Content, Design, and Finance to establish the growth system, make trade-offs, and create an operating cadence for a lean team to ship quickly and compound success.

Requirements

10+ years in B2B SaaS growth, demand generation, PLG or performance marketing, combining strategic leadership with a hands-on approach to driving growth specifically among developer audiences.
A target-driven persona with a deep technical understanding of developers, combined with a rigorous grasp of both human developer and AI agent audiences.
A track record of owning integrated growth across paid, organic, lifecycle, CRO and content/product-led acquisition, with the judgement to decide where each lever belongs.
Strong command of SaaS funnel analytics, attribution, cohort analysis, conversion metrics, budget modelling and executive-level ROI storytelling.
Hands-on expertise in performance marketing and organic acquisition, plus working fluency in technical SEO, AI search/discovery, web experimentation and marketing automation.
Experience building high-velocity experimentation systems and operating with ambiguity, imperfect data and fast-changing product or market conditions.
Exceptional cross-functional leadership: able to align senior stakeholders and work credibly with Product, Engineering, Data, Finance, Sales and creative partners.
A practical AI-first operating mindset: uses automation and agents to accelerate research, content, analysis and operational throughput while retaining quality and commercial judgement.

Nice To Haves

Experience in developer-facing, API, media technology, infrastructure or technically complex SaaS products.
Experience scaling free tools, programmatic content, marketplaces or other owned acquisition products into measurable commercial value.
Experience leading distributed employees, agencies and contractor teams across multiple specialist disciplines.
Experience in online marketing driving registration.

Responsibilities

Own Growth Marketing strategy and execution across the self-service PLG funnel, from acquisition through qualified pipeline and new paying accounts.
Set the growth portfolio: allocate budget, talent and experimentation capacity across paid acquisition, SEO, GEO/AEO/AI discovery, tools and content, CRO, and lifecycle campaigns.
Build and scale owned acquisition assets, including programmatic and product-led content, free tools, guides, glossaries, landing pages and emerging agent-friendly discovery surfaces.
Lead an evidence-led experimentation program: frame hypotheses, establish success criteria, prioritize tests, make rapid stop/scale decisions, and convert learnings into repeatable playbooks.
Own performance visibility and measurement. Partner with Data, RevOps, Product and Sales to maintain trusted funnel definitions, diagnose data discrepancies, establish attribution guardrails, and model maturity from lead to pipeline and revenue.
Be the business owner for Growth Marketing ROI: create CFO-ready investment cases, distinguish attributed revenue from influenced value and leading indicators, and make capital-allocation recommendations.
Manage and develop a lean, high-output team of employees and specialist contractors; design pod structure, hiring plans, operating processes, quality controls and AI-enabled ways of working.
Align senior stakeholders across Product, Web, Content, Design, Sales, RevOps, Finance and leadership, translating growth insights into clear asks, durable ownership and shipped work.
Represent Growth Marketing in weekly leadership reviews and executive forums, communicating results, risks, decisions required and next-week priorities with clarity.