Director of Marketing & Growth
About The Position
A growing franchised automotive dealership is looking for a high-level Director of Marketing & Growth to help them aggressively expand throughout a 100-mile market. This role requires a deep understanding of automotive retail, with a focus on generating traffic and directly connecting marketing efforts to appointments, vehicle sales, vehicle acquisitions, service customers, and gross profit. The primary mission is to transform the dealership into a dominant regional automotive brand. The Director will work directly with ownership, overseeing the overall marketing strategy, execution, vendor management, and performance measurement.
Requirements
- Automotive dealership marketing experience is strongly preferred.
- Experience with Google Ads, Meta Ads, GA4, Dealer.com, VinSolutions, vAuto, Autotrader, Cars.com and Google Business Profile is highly valuable.
- Must be competitive, data-driven, creative, fast-moving, and highly accountable.
- Must be comfortable working directly with ownership.
- Must be able to manage multiple vendors.
- Must be able to be held accountable for measurable growth.
- Ability to report on marketing spend, production, sales generated, and cost per sale.
- Ability to scale successful campaigns and eliminate unsuccessful ones.
Responsibilities
- Manage Google Ads / Paid Search campaigns.
- Oversee Facebook & Instagram advertising.
- Develop and execute SEO, local search, website conversion, and landing page strategies.
- Implement marketing for new and used inventory.
- Create and manage truck, SUV, and model-specific campaigns.
- Develop and execute “We Buy Cars” acquisition campaigns.
- Manage email/SMS database marketing.
- Develop video and social content strategy.
- Manage Google Business Profile and online reputation.
- Oversee third-party vendors such as Autotrader and Cars.com.
- Develop marketing strategies for service and commercial/fleet sales.
- Implement retargeting campaigns, manage budgets, and conduct attribution and ROI reporting.
- Audit marketing vendors, campaigns, websites, CRM sources, and advertising spend.
- Launch aggressive regional conquest, inventory, vehicle-acquisition, and content campaigns.
- Scale successful campaigns and eliminate wasted spending.
Benefits
- Significant performance bonus
- Compensation can be higher for an exceptional candidate with a proven automotive track record.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
