Marketing Personalization Strategy Manager

Idexx•Westbrook, ID

About The Position

The Marketing Personalization Strategy Manager leads personalization and customer journey strategy using digital marketing platforms, including Marketing Cloud Personalization (MCP) and Data360 (DataCloud). The role defines personalized marketing campaigns, customer journeys, use cases, and success metrics, working with digital channel owners, Marketing Strategists, and the Marketing Cloud Platform Manager to achieve measurable business impact for IDEXX. The position owns the strategic “what” and “why” of MCP, helping deliver relevant and effective customer experiences across touchpoints. The manager partners with web, email, and mobile channel owners to develop personalization strategies and journeys; translates business objectives into use cases, journey logic, and performance measures; and prioritizes and roadmaps use cases according to business value, feasibility, and expected performance impact. The role also establishes experimentation frameworks, analyzes campaign results, and recommends journey optimizations. As the primary business stakeholder for MCP initiatives, this person collaborates with the Marketing Cloud Platform Manager on execution, promotes personalization best practices and customer-centric thinking, and supports governance through campaign prioritization, documentation standards, and compliance alignment with technical and privacy teams. This is a remote/hybrid position located within driving distance of Westbrook, Maine (Boston metro area). The base annual salary target is $120,000–$135,000, depending on experience, with an opportunity for an annual bonus. IDEXX also lists gym benefits, wellness resources, paid volunteer days, and other benefits.

Requirements

At least 5 years of hands-on experience in digital marketing, CRM, lifecycle marketing, or personalization strategy.
Hands-on experience with Salesforce Marketing Cloud Personalization (MCP / Interaction Studio / Evergage) in a strategic or product-owner capacity.
Experience with customer journey mapping and lifecycle marketing.
Familiarity with web analytics tools such as Google Analytics.
Experience working in large, cross-functional, global organizations.
Fluency in English.
Ability to convert business goals into clear personalization and journey strategies.
Experience defining KPIs, measuring performance, and optimizing campaigns based on data.
Comfort with experimentation frameworks, including A/B testing and optimization.
Excellent stakeholder management skills and ability to align marketing, analytics, and technical teams.
Ability to communicate personalization use cases and their customer experience and business impact to senior executives and cross-functional teams.

Responsibilities

Partner with web, email, and mobile channel owners to define personalization strategies and customer journeys across touchpoints using MCP.
Collaborate with Marketing Strategists to translate business objectives into personalization use cases, journey logic, and success metrics, including conversion rate, engagement, and revenue impact.
Prioritize and roadmap MCP use cases based on business value, feasibility, and performance impact.
Define test-and-learn frameworks, including A/B and multivariate testing strategies, hypotheses, and success criteria.
Analyze campaign performance and personalization outcomes, and present actionable insights and recommendations to optimize journeys.
Act as the primary business stakeholder for MCP initiatives and partner with the Marketing Cloud Platform Manager on execution.
Advocate personalization best practices and a customer-centric mindset across Marketing teams.
Support governance through campaign prioritization, documentation standards, and compliance alignment with technical and privacy teams.