Senior Product Marketing Manager, Personalization
About The Position
Klaviyo is seeking a Senior Product Marketing Manager to own the core narrative and innovation for Klaviyo Personalization, a product that helps brands use first-party customer data to create more relevant, higher-converting experiences across channels. Personalization combines predictive models and AI—including Predicted CLV, RFM, Next Best Product, personalized send time, audience optimization, and personalized content and offers—and applies them in segments, flows, and campaigns. The product is a key differentiator and growth priority as Klaviyo advances AI-driven, autonomous marketing. The role is the dedicated product marketing partner to the Personalization product team. It shapes the roadmap using market and customer insights, leads launches intended to drive adoption, attach, and revenue, and translates data science into clear value for marketers and executives. The position collaborates with Platform PMM, Integrated Marketing, Sales, Customer Success, Enablement, and GTM Operations. The role may require up to 10% travel for new-hire onboarding, client or partner work where applicable, team meetings, and industry events. Travel is coordinated in advance.
Requirements
- At least 5 years of B2B SaaS product marketing experience, including product marketing at a software company.
- A track record of leading successful product launches from positioning through adoption.
- Experience marketing data-, analytics-, or AI/ML-driven products and translating technical concepts into clear, differentiated messaging for marketers and executives.
- Examples of effective positioning and messaging that differentiated a product or service.
- Strong analytical skills, including using data to size opportunities, measure impact, and tell a persuasive story.
- Excellent verbal, written, and presentation skills, including communication with senior leaders.
- Strong cross-functional collaboration and influence skills, with the ability to lead without authority across Product, Sales, Marketing, and Customer Success.
- Strong organizational skills and attention to detail, with the ability to prioritize and meet deadlines across concurrent workstreams.
- Curiosity about customers and interest in learning technical products in depth.
- Ability to thrive in a fast-paced, dynamic environment.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
Nice To Haves
- Marketing technology and/or e-commerce experience.
- Experience with sales enablement and working with Sales and Customer Success teams.
- Experience with AI/ML, analytics, CDP, or marketing automation products.
Responsibilities
- Define Personalization’s value proposition, messaging, and positioning, including its place in Klaviyo’s broader platform and AI narrative.
- Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Operations.
- Partner with Product on how Personalization is packaged relative to the core platform to make it easy to buy, sell, and expand.
- Represent customer and market perspectives to Product; synthesize research, beta feedback, win/loss data, and field input to shape priorities.
- Develop campaigns, proof points, ROI models, and cross-sell playbooks to drive attach, usage, and retention.
- Build sales and go-to-market assets, including decks, one-pagers, ROI calculators, demos, and training; serve as the Personalization subject-matter expert for Sales, Customer Success, and Partners.
- Develop customer stories, benchmarks, and data-driven content demonstrating personalization’s impact, and represent Klaviyo at events and with analysts and the press.
- Define success metrics for launches and programs, report results, and iterate.
- Perform other related duties as assigned to support the K:Marketing PMM organization and the Personalization business.
Benefits
- The total compensation package may include participation in the annual cash bonus plan, equity, and sign-on payments.
- A comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
