Senior Product Marketing Manager, Personalization

Klaviyo•San Francisco, CA

2d•$116,000 - $174,000

About The Position

Klaviyo is seeking a Senior Product Marketing Manager to own the core narrative and innovation for Klaviyo Personalization, a product that helps brands use first-party customer data to create more relevant, higher-converting experiences across channels. Its capabilities include predictive models and AI such as Predicted CLV, RFM, Next Best Product, personalized send time, audience optimization, and personalized content and offers, used in segments, flows, and campaigns. Personalization is a key differentiator and growth priority as Klaviyo advances AI-driven, autonomous marketing. The role is the dedicated product marketing partner to the Personalization product team. It shapes the roadmap using market and customer insight, leads launches that drive adoption, attach, and revenue, and translates complex data science into clear value for marketers and executives. The position works across Product, Platform PMM, Integrated Marketing, Sales, Customer Success, Enablement, Support, Partners, and GTM Operations. The role may require up to 10% travel, coordinated in advance, for onboarding, client or partner work, team meetings, and industry events. Compensation includes a US base-pay range of $116,000–$174,000. Total compensation may also include annual cash bonus participation, equity, sign-on payments, and health, welfare, and wellbeing benefits, based on eligibility.

Requirements

At least 5 years of B2B SaaS product marketing experience, including product marketing at a software company.
A track record of leading successful product launches from positioning through adoption.
Experience marketing data-, analytics-, or AI/ML-driven products and ability to translate technical concepts into clear, differentiated messaging for marketers and executives.
Examples of effective positioning and messaging that differentiate a product or service.
Strong analytical skills, including using data to size opportunities, measure impact, and build a persuasive narrative.
Excellent verbal, written, and presentation skills, including communication with senior leaders.
Strong cross-functional collaboration and influence skills, with the ability to lead without authority across Product, Sales, Marketing, and Customer Success.
Strong organization and attention to detail, with the ability to prioritize and meet deadlines across concurrent workstreams.
Curiosity about customers and a passion for understanding technical products.
Ability to thrive in a fast-paced, dynamic environment.
Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Nice To Haves

Marketing technology and/or e-commerce experience.
Experience with sales enablement and working with Sales and Customer Success teams.
Experience with AI/ML, analytics, customer data platforms (CDP), or marketing automation products.
Proven launch frameworks and playbooks, along with the judgment to create new approaches when needed.

Responsibilities

Define Personalization’s value proposition, messaging, and positioning, including its role in Klaviyo’s broader platform and AI narrative.
Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Operations.
Partner with Product on Personalization packaging relative to the core platform, making it easy to buy, sell, and expand.
Represent customer and market perspectives to Product; synthesize research, beta feedback, win/loss data, and field input to shape priorities.
Develop campaigns, proof points, ROI models, and cross-sell playbooks to drive attach, usage, and retention.
Create go-to-market assets such as decks, one-pagers, ROI calculators, demos, and training; serve as the Personalization subject-matter expert for Sales, Customer Success, and Partners.
Develop customer stories, benchmarks, and data-driven content demonstrating personalization’s impact; represent Klaviyo at events and with analysts and press.
Define success metrics for launches and programs, report results, and iterate.
Perform other related duties assigned to support the K:Marketing PMM organization and the Personalization business.