Senior Product Marketing Manager, Personalization

Klaviyo • Boston, MA

1d

About The Position

Klaviyo is seeking a Senior Product Marketing Manager to own the core narrative and innovation for Klaviyo Personalization, which helps brands use first-party customer data to create more relevant, higher-converting experiences across channels. Personalization combines predictive models and AI—including Predicted CLV, RFM, Next Best Product, personalized send time, audience optimization, and personalized content and offers—and applies them in segments, flows, and campaigns. As Klaviyo advances AI-driven, autonomous marketing, Personalization is a key differentiator and growth priority.

The role is the dedicated product marketing partner to the Personalization product team. It shapes the roadmap using market and customer insight, leads launches that drive adoption, attach, and revenue, and translates complex data science into clear value for marketers and executives. The role works closely with Platform PMM, Integrated Marketing, Sales, Customer Success, Enablement, and GTM Ops.

Responsibilities include defining Personalization’s value proposition and positioning within Klaviyo’s platform and AI narrative; leading go-to-market plans for new features and packaging; partnering with Product on packaging; synthesizing customer and market insights to influence the roadmap; creating programs and evidence to grow adoption and revenue; enabling Sales, Customer Success, and Partners; developing customer stories and thought leadership; and measuring and improving launch and program outcomes. Other related duties may be assigned in support of the K:Marketing PMM organization and Personalization business.

Requirements

• At least five years of experience in B2B SaaS product marketing, including product marketing at a software company.
• A track record of leading successful product launches from positioning through adoption.
• Experience marketing data-, analytics-, or AI/ML-driven products and the ability to translate technical concepts into clear, differentiated messaging for marketers and executives.
• Examples of effective positioning and messaging that differentiate a product or service.
• Strong analytical skills, including using data to size opportunities, measure impact, and build a persuasive story.
• Excellent verbal, written communication, and presentation skills, including communication with senior leaders.
• Strong cross-functional collaboration and influence skills, with the ability to lead without authority across Product, Sales, Marketing, and Customer Success.
• Strong organizational skills and attention to detail, including the ability to prioritize and meet deadlines across multiple concurrent workstreams.
• Curiosity about customers and a passion for understanding technical products.
• Ability to thrive in a fast-paced, dynamic environment.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Nice To Haves

• Marketing technology and/or e-commerce experience.
• Experience with sales enablement and working with Sales and Customer Success teams.
• Experience with AI/ML, analytics, CDP, or marketing automation products.
• Proven launch frameworks and playbooks, with the judgment to create new approaches when needed.

Responsibilities

• Define the value proposition, messaging, and positioning for Personalization and its place in Klaviyo’s broader platform and AI narrative.
• Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Ops.
• Partner with Product on how Personalization is packaged relative to the core platform to make it easy to buy, sell, and expand.
• Represent the voice of the customer and market to Product, synthesizing research, beta feedback, win/loss data, and field input to shape priorities.
• Develop campaigns, proof points, ROI models, and cross-sell playbooks to drive attach, usage, and retention.
• Build go-to-market assets such as decks, one-pagers, ROI calculators, demos, and training, and serve as the Personalization subject-matter expert for Sales, Customer Success, and Partners.
• Develop customer stories, benchmarks, and data-driven content demonstrating personalization’s impact, and represent Klaviyo at events and with analysts and press.
• Define success metrics for launches and programs, report results, and iterate.
• Perform other related duties as assigned to support the K:Marketing PMM organization and the Personalization business.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior