Product Manager- Promotion Personalization

BJ's Wholesale Club • Marlborough, MA

20h • $128,500 - $164,000 • Hybrid

About The Position

Lead the product roadmap for personalized promotions across BJ’s member experiences. A core initiative is building an offer bank and decisioning capabilities to dynamically assign relevant offers to members based on propensity scores, eligibility rules, business priorities, and available offer funding. The role connects promotion strategy, data science, and digital execution to help members discover valuable savings while driving measurable business outcomes.

This is a hybrid role. Tuesday through Thursday are in-office days at BJ’s Club Support Center in Marlborough, Massachusetts, and Monday and Friday are remote days. The stated compensation range is $128,500.00–$164,000.00. Actual salaries may vary based on factors including location, education, experience, and qualifications.

Requirements

• BA/BS in Business, Marketing, Engineering, or a related field.
• 6+ years of experience in product management or a related field, preferably in retail, loyalty, promotions, or marketing technology.
• Experience translating business needs into product requirements, prioritizing a backlog, and delivering capabilities with agile teams.
• Understanding of offer management, promotion eligibility, audience segmentation, and personalized customer experiences.
• Strong analytical skills and experience defining KPIs, interpreting test results, and using performance data to guide product decisions.
• Ability to work effectively with data science teams and translate model outputs into practical decisioning rules; building models is not required.
• Strong communication skills and a track record of influencing stakeholders without direct authority.

Nice To Haves

• Experience with CDPs, promotion platforms, decision engines, or marketing technology.

Responsibilities

• Define and manage the roadmap and backlog for the offer bank, personalized offer assignment, and related promotion capabilities.
• Partner with Merchandising and Marketing to establish how offers are submitted, configured, approved, funded, activated, and retired.
• Work with Data Science and data teams to incorporate propensity scores, member behavior, and other signals into offer selection.
• Define decisioning requirements, including eligibility, exclusions, prioritization, frequency limits, and rules for resolving competing offers.
• Partner with Digital and channel teams to deliver assigned offers consistently across the app, website, email, and other relevant member touchpoints.
• Collaborate with engineering and promotion system owners to ensure offers can be assigned, displayed, clipped or activated, redeemed, and tracked accurately.
• Establish testing and measurement plans to assess incremental engagement, clip and redemption rates, sales, margin, and member value.
• Monitor performance and work with business partners to improve offer relevance, operational workflows, and promotion effectiveness.
• Communicate tradeoffs, dependencies, and progress clearly across cross-functional teams.

Benefits

• Weekly pay
• Access to earned pay before payday (a fee may apply)
• Complimentary The Club Card Membership and a free Supplemental Membership for someone in the household
• Paid time off, including vacation, personal, sick days, holidays, bereavement, and jury duty leave
• Three medical plan options
• Optional dental and vision coverage
• Health Savings Account (HSA) and flexible spending account options
• 401(k) retirement savings plan with a company match for team members age 18 and older
• Employee Stock Purchase Plan allowing purchases of BJ’s common stock at a 15% discount

What This Job Offers

• Job Type: Full-time
• Career Level: Senior