Principal Product Manager, AI-Powered Personalization & Discovery

Slate Auto•Troy, WA

3d•$156,000 - $260,000•Hybrid

About The Position

Slate is seeking a Principal Product Manager to lead the strategy and development of AI-powered personalization and discovery experiences for its direct-to-consumer vehicle sales platform. This role involves owning the end-to-end customer journey, from initial engagement through ongoing accessorizing, by leveraging AI to anticipate customer needs and preferences. The Principal Product Manager will define product vision, collaborate with engineering and design, and align cross-functional teams to create a tailored yet broadly applicable personalized shopping experience.

Requirements

8+ years of product management experience, including leading 0-to-1 or highly ambiguous initiatives with no existing playbook.
Direct experience with personalization, recommendation systems, or AI/LLM-powered product experiences. You can speak credibly to both the customer experience and the underlying system design.
A track record of owning an end-to-end customer experience that spans multiple teams and systems, not just a single feature or funnel stage.
Strong, structured writing. You can produce (and iterate rapidly on) a PR/FAQ-style strategy document that survives scrutiny from skeptical stakeholders.
Rigorous but pragmatic approach to experimentation and metrics: comfortable defining guardrail metrics for a system that is supposed to feel invisible when it is working.
Demonstrated ability to align cross-functional partners, such as Sales, Growth/Marketing, Brand, and Customer Service, around a shared roadmap.
Comfort operating at both altitudes: company-level vision and strategy narrative, and the granular product details (a single guardrail metric, a single line of customer-facing copy) that make or break trust in an AI-guided experience.

Nice To Haves

Experience with e-commerce configurators.
Experience in the automotive or EV space.

Responsibilities

Own the product vision and roadmap for AI-powered personalization across the customer journey, from first visit through vehicle design, purchase, and ongoing accessorizing.
Define the product principles that keep AI-guided shopping genuinely helpful: learning from customer behavior and signals over time rather than putting the burden on customers to spell out what they want.
Own the design and shopping experience end to end, including vehicle design, virtual garage, accessory discovery, and cart, ensuring it works well for customers broadly while adapting to each one individually.
Build discovery features that surface vehicle designs and combinations customers hadn't considered themselves, informed by both individual signals and patterns across the broader Slate customer base.
Partner cross-functionally with Sales, Growth, Brand, and Customer Service to find and prioritize the moments across the customer lifecycle where personalization and AI guidance can remove friction or create genuine delight.
Set strategy for how personalization and recommendations extend consistently across every channel a customer touches (e.g. web, email, push, and in-app).
Write and drive alignment on PR/FAQs for major initiatives, using data rigorously and honestly.
Run a disciplined experimentation program for personalization and AI-guided features, with clear hypotheses, success metrics, and guardrails.
Represent the customer-experience point of view in company-wide strategy discussions, and mentor other PMs on personalization and experimentation practice.