Manager Marketing and Personalization Technology

Academy Sports + Outdoors • Katy, TX

1d • Onsite

About The Position

The Manager Marketing and Personalization Technology leads engineering capabilities that turn customer data and insights into relevant, personalized experiences across digital and marketing channels. The role enables scalable personalization, journey orchestration, experimentation, and customer engagement across web, mobile, email, SMS, push, and emerging touchpoints, connecting customer data, content, offers, and decisioning technologies while supporting privacy, consent, and security requirements.

Working across Adobe Experience Cloud and related technologies, this manager establishes reusable services, APIs, integrations, and engineering patterns to accelerate customer journey development and activation. The role guides platform strategy and technical execution while strengthening reliability, performance, scalability, observability, and operational readiness. It also leads and develops engineering teams, coordinates internal and external partners, and collaborates across Product, Marketing, Data, Analytics, Architecture, Creative, Privacy, and Security to modernize the experience technology landscape.

The position maintains internal technical ownership while aligning platform investments, architecture decisions, production support, content and experience delivery, analytics, measurement, and execution across teams and partners.

Requirements

• Bachelor's degree in Computer Science, Software Engineering, Information Systems, Digital Technology, Marketing Technology, or a related field; equivalent years of relevant work experience may be considered.
• At least 7 years in software engineering, personalization technology, digital experience engineering, marketing technology, or a related discipline.
• At least 2 years of technical leadership, team leadership, or people management, including coaching engineers or technical leads.
• Experience leading engineering delivery for enterprise customer experience, personalization, journey orchestration, experimentation, or digital experience platforms.
• Hands-on work with Adobe Experience Cloud technologies or comparable technologies.
• Hands-on work with APIs, event-driven architectures, modern web and mobile architectures, SDKs, client-side and server-side integration patterns, event instrumentation, real-time data activation, and cloud-based software engineering.
• Strong knowledge of personalization, recommendation, offer, next-best-action, decisioning, journey orchestration, experimentation, and experience activation capabilities.
• Strong software engineering leadership skills, including automated testing, CI/CD, API design, observability, platform engineering, reliability, performance, scalability, maintainability, and technical debt management.
• Working knowledge of customer identity, customer data platforms, customer profiles, audiences, consent, preferences, suppression rules, privacy requirements, and real-time customer data activation.
• Ability to establish reusable engineering patterns, services, APIs, integrations, templates, and frameworks for use across channels and products.
• Ability to translate personalization, customer experience, and marketing strategies into scalable technology capabilities and prioritized roadmaps.
• Ability to evaluate technology options based on business value, architectural fit, scalability, security, reliability, and total cost of ownership.
• Strong cross-functional communication and stakeholder management skills across Product, Marketing, Digital, Data, Architecture, Creative, Analytics, Privacy, Security, and external partners.
• Ability to manage capacity, delivery commitments, dependencies, risks, and technical execution across multiple teams and partners.
• Ability to coach and develop software engineers, personalization engineers, experience engineers, and technical leads.
• Knowledge of AI/ML-enabled personalization, recommendations, decisioning, content optimization, and AI-assisted engineering practices.
• A team-first attitude and willingness to step in wherever needed.
• Acceptable level of hearing and vision to perform job duties.
• Ability to adhere to company policies and professional standards.

Nice To Haves

• Relevant Adobe Experience Cloud, cloud platform, software engineering, or product or platform certifications.
• Experience leading blended teams of employees, contractors, implementation partners, or vendor engineering resources.
• Experience in retail, ecommerce, loyalty, or omnichannel customer experience.

Responsibilities

• Lead engineering capabilities for personalized customer experiences across digital and marketing channels.
• Enable scalable personalization, journey orchestration, experimentation, and customer engagement across web, mobile, email, SMS, push, and emerging touchpoints.
• Establish reusable services, APIs, integrations, and engineering patterns that accelerate customer journey development and activation.
• Guide platform strategy and technical execution, strengthening reliability, performance, scalability, observability, and operational readiness.
• Lead and develop engineers and technical leads, including coaching and development.
• Coordinate employees, contractors, implementation partners, vendor engineering resources, and technology partners.
• Collaborate cross-functionally to translate customer experience and marketing strategies into scalable capabilities, roadmaps, trusted data activation, measurable experimentation, and secure customer experiences.
• Maintain internal technical ownership and align platform investments, architecture decisions, production support, content and experience delivery, analytics, measurement, and execution across teams and partners.
• Manage capacity, delivery commitments, dependencies, risks, and technical execution across multiple teams and partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager