Digital Marketing Manager Resume Example

Common Responsibilities Listed on Digital Marketing Manager Resumes:

  • Develop and execute digital marketing strategies to increase brand awareness and drive traffic to the company's website
  • Manage and optimize paid search campaigns (Google Ads, Bing Ads) to achieve maximum ROI
  • Create and manage social media campaigns across various platforms (Facebook, Twitter, LinkedIn, Instagram) to engage with target audience and increase followers
  • Analyze website traffic and user behavior using tools such as Google Analytics to identify areas for improvement and optimize website performance
  • Develop and execute email marketing campaigns to nurture leads and increase customer retention
  • Collaborate with content team to create engaging and relevant content for website, social media, and email marketing campaigns
  • Monitor and respond to online reviews and feedback to maintain positive brand reputation
  • Stay up-to-date with industry trends and best practices to continuously improve digital marketing efforts
  • Manage relationships with external vendors and agencies to ensure successful execution of digital marketing initiatives
  • Provide regular reporting and analysis of digital marketing performance to key stakeholders within the organization.

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Digital Marketing Manager Resume Example:

Digital marketing managers are responsible for the development, implementation and execution of effective marketing campaigns across digital channels. Their resumes should highlight their experience optimizing SEO, PPC, social media, influencer marketing, email marketing, and personalization strategies. Furthermore, successful candidates will have experience working with analytics to track and measure campaign success, optimizing web content and design, and collaborating with internal stakeholders and partners for maximum results. It is also important to mention their ability to monitor KPIs and analyze data to inform optimization strategies.
Madison Lee
madison@lee.com
(233) 602-6831
linkedin.com/in/madison-lee
@madison.lee
madison-lee.com/my-work
Digital Marketing Manager
Over 4 years of experience in digital marketing, driving ROI for multiple clients/companies by leading comprehensive strategies targeted at driving data-driven results utilizing SEO, PPC, social media, influencer marketing, email marketing, and personalization efforts. Successfully increased website traffic, conversion rates, open rates, click-through rates, and brand awareness by 15-30%. Applied analytics, A/B testing, and data analysis to optimize KPIs, drive customer retention, and increase customer lifetime value.
WORK EXPERIENCE
Digital Marketing Manager
3/2022 – Present
DigitalGenius Co.
  • Boosted website traffic by 20% and conversion rates by 15% by implementing a comprehensive digital marketing strategy that included SEO, PPC, social media, influencer marketing, and email marketing.
  • Cut cost per acquisition by 25% through advanced targeting, ad copy A/B testing, and keyword bid optimization of PPC campaigns.
  • Increased organic search traffic by 10% and online sales by 15% through keyword research, competitor analysis, and on/off-page optimization of SEO strategy.
Senior Digital Marketer
3/2020 – 3/2022
WebForce Marketing
  • Achieved a 30% increase in followers and 40% increase in engagement by developing a content calendar, creating visually appealing graphics, and engaging with followers.
  • Improved open rates by 15% and click-through rates by 20% through list segmentation, A/B testing, and personalized content in email marketing campaigns.
  • Boosted ROI by 10% by setting and monitoring KPIs, conducting data analysis, and optimization of analytics to track and measure campaign success
Assistant Digital Marketing Manager
3/2019 – 3/2020
The Marketing Lab
  • Boosted customer retention by 25% and customer lifetime value by 20% by implementing a CRM strategy that included integration, behavior tracking, and targeted campaigns
  • Increased website conversion rates by 15% through web analytics, buyer personas, and personalized website content/CTAs in personalization strategy
  • Boosted brand awareness by 10% by building strong relationships, managing expectations, and delivering quality results through collaboration with internal teams and partners
SKILLS & COMPETENCIES
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Social Media & Audience Engagement
  • Influencer Marketing
  • Email Marketing
  • Targeting and Ad Copy Testing
  • Keyword Research and Competitor Analysis
  • Content Creation and Visual Design
  • List Segmentation and A/B Testing
  • Performance Tracking and Data Analysis
  • Key Performance Indicators (KPIs)
  • CRM Integration and Behavior Tracking
  • Web Analytics, Buyer Personas, and Personalization
  • Brand Building and Relationship Management
  • Internal and External Communications
COURSES / CERTIFICATIONS
Professional Certified Marketer (PCM)
12/2022
American Marketing Association
Google Ads Certification
12/2021
Google
LinkedIn Advertising
12/2020
LinkedIn Learning
Education
Bachelor of Science in Marketing
2016 - 2020
Duke University
Durham, NC
  • Digital Marketing
  • Brand Management

Top Skills & Keywords for Digital Marketing Manager Resumes:

  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Web Analytics
  • Conversion Rate Optimization (CRO)
  • Marketing Automation
  • Digital Advertising
  • Mobile Marketing
  • E-commerce Marketing
  • Video Marketing
  • Leadership and Team Management
  • Communication and Presentation Skills
  • Collaboration and Cross-Functional Coordination
  • Problem Solving and Critical Thinking
  • Adaptability and Flexibility
  • Time Management and Prioritization
  • Empathy and Customer-Centric Mindset
  • Decision Making and Strategic Planning
  • Analytical and Data-Driven Thinking
  • Creativity and Innovation
  • Active Listening and Feedback Incorporation
  • Emotional Intelligence and Relationship Building

Resume Action Verbs for Digital Marketing Managers:

  • Strategized
  • Analyzed
  • Optimized
  • Implemented
  • Collaborated
  • Innovated
  • Executed
  • Monitored
  • Generated
  • Leveraged
  • Personalized
  • Tracked
  • Audited
  • Conceptualized
  • Facilitated
  • Orchestrated
  • Piloted
  • Synthesized

Resume FAQs for Digital Marketing Managers:

How long should I make my Digital Marketing Manager resume?

The ideal length for a Digital Marketing Manager resume is typically one to two pages, depending on your experience and career stage. For entry-level or early-career Digital Marketing Managers, one page is usually sufficient, while experienced professionals with extensive accomplishments and a longer work history may require two pages. However, it's essential to ensure that every piece of information is relevant and valuable. When determining what to include on your resume, prioritize the most relevant and recent experience, skills, and achievements. Focus on the accomplishments that demonstrate your expertise in digital marketing and your ability to drive results. Use concise language and bullet points to describe your experience and achievements, avoiding long paragraphs or unnecessary details. Customize your resume for each job application, focusing on the skills and experiences most relevant to the specific Digital Marketing Manager role you're applying for. This will help you present a targeted and impactful resume, while also ensuring you stay within the one to two-page limit. Remember to quantify your accomplishments whenever possible, such as increasing website traffic or improving conversion rates.

What is the best way to format a Digital Marketing Manager resume?

The best way to format a Digital Marketing Manager resume is to create a visually appealing document that effectively showcases your skills, experience, and achievements. Here are some tips and recommendations for formatting a Digital Marketing Manager resume: Clear section headings: Clearly label each section of your resume (e.g., "Summary," "Experience," "Skills," "Education") with bold or underlined headings. This helps guide the reader's eye and makes it easier for them to find the information they're looking for. Use bullet points: Use bullet points to present your experience and achievements in a concise and easy-to-read format. This helps break up large blocks of text and enables hiring managers to quickly scan your resume for relevant information. Reverse chronological order: Present your work experience in reverse chronological order, starting with your most recent position and working backward. This format is preferred by most hiring managers, as it allows them to easily review your career progression and most recent accomplishments. Highlight your digital marketing skills: Make sure to highlight your digital marketing skills, including your experience with SEO, SEM, social media, email marketing, and analytics. These skills are essential for a Digital Marketing Manager role, and showcasing them prominently on your resume can help you stand out from other candidates. Include quantifiable achievements: Include quantifiable achievements, such as increases in website traffic, social media engagement, or conversion rates. These achievements demonstrate your ability to drive results and can help hiring managers understand the impact you can have on their organization. Overall, the key to formatting a successful Digital Marketing Manager resume is to create a clear, concise, and visually appealing document that effectively showcases your skills and achievements.

Which keywords are important to highlight in a Digital Marketing Manager resume?

As a Digital Marketing Manager, it's crucial to highlight specific keywords and action verbs in your resume to showcase your expertise and make your resume stand out to potential employers. Here are some important keywords and action verbs to consider incorporating into your resume: 1. Digital Marketing Strategy: This phrase demonstrates your ability to develop and execute a comprehensive digital marketing plan. 2. SEO (Search Engine Optimization): Emphasize your knowledge and experience in optimizing websites and content for search engines to improve visibility and rankings. 3. SEM (Search Engine Marketing): Highlight your expertise in paid search advertising, such as Google Ads and Bing Ads, to drive traffic and conversions. 4. Social Media Marketing: Showcase your experience in creating and managing social media campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn. 5. Content Marketing: Emphasize your ability to create and distribute valuable, relevant, and consistent content to attract and

How should I write my resume if I have no experience as a Digital Marketing Manager?

Writing a resume with little to no experience as a Digital Marketing Manager can be challenging, but there are ways to showcase your skills and passion for the field. Here are some tips to help you craft an effective resume: Emphasize transferable skills: Even if you don't have direct digital marketing experience, you likely have transferable skills that are valuable in the field. These can include project management, data analysis, social media management, content creation, communication, collaboration, and problem-solving. Make sure to highlight these skills throughout your resume. Showcase relevant projects: If you've worked on any projects, either in school or as part of your previous roles, that are related to digital marketing, make sure to include them on your resume. This can include social media campaigns, email marketing, content creation, or website design. Explain your role in these projects and the impact your contributions had on the final outcome. Highlight education and certifications: If you have a degree in a relevant field, such as marketing, communications, or business, be sure to mention it. Additionally, include any digital marketing certifications or courses you've completed, such as Google Analytics or HubSpot Inbound Marketing. Demonstrate your passion for digital marketing: Include any relevant volunteer work, personal projects, or blog posts that showcase your interest and knowledge in digital marketing. This can demonstrate to hiring managers that you are committed to the field and willing to learn and grow in your role. Overall, while it may be challenging to write a resume with little to no experience as a Digital Marketing Manager, by emphasizing your transferable skills, relevant projects, education and certifications, and passion for the field, you can create a resume that stands out to hiring managers and recruiters.

Compare Your Digital Marketing Manager Resume to a Job Description:

See how your Digital Marketing Manager resume compares to the job description of the role you're applying for.

Our new Resume to Job Description Comparison tool will analyze and score your resume based on how well it aligns with the position. Here's how you can use the comparison tool to improve your Digital Marketing Manager resume, and increase your chances of landing the interview:

  • Identify opportunities to further tailor your resume to the Digital Marketing Manager job
  • Improve your keyword usage to align your experience and skills with the position
  • Uncover and address potential gaps in your resume that may be important to the hiring manager

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