HomeResume ExamplesMarketing Manager

Email Marketing Manager Resume Example

by
Kayte Grady
Reviewed by
Trish Seidel
Last Updated
June 12, 2025
Create a Resume for Free
AI Resume Builder

Resume Examples

Build & Export Unlimited Resumes for Free
Create, customize, and export as many resumes as you need.
Build Your Resume Now

Email Marketing Manager Resume Example:

Michael Rodriguez
[email protected]
•
(233) 692-5069
•
linkedin.com/in/michael-rodriguez
•
@michael.rodriguez
•
michael-rodriguez.com/my-work
Email Marketing Manager
Seasoned Email Marketing Manager with 8+ years of experience driving engagement and conversions through data-driven campaigns. Expert in AI-powered personalization, marketing automation, and omnichannel integration, consistently achieving 30% higher open rates than industry benchmarks. Proven leader in developing high-performing teams and implementing cutting-edge email marketing strategies that align with broader digital marketing objectives.
WORK EXPERIENCE
Email Marketing Manager
01/2024 – Present
Inbox Impact
  • Spearheaded the implementation of an AI-driven personalization engine, resulting in a 45% increase in email open rates and a 32% boost in click-through rates across all campaigns.
  • Orchestrated the seamless integration of email marketing with omnichannel customer journeys, leveraging predictive analytics to achieve a 28% improvement in customer lifetime value.
  • Led a cross-functional team of 15 specialists to develop and execute a comprehensive email privacy strategy, ensuring 100% compliance with global data protection regulations while maintaining engagement metrics.
Digital Marketing Manager
01/2022 – 12/2023
The Email Agency
  • Pioneered the adoption of interactive email technology, incorporating AMP for Email to create dynamic, real-time content that drove a 60% increase in user engagement and reduced conversion time by 40%.
  • Optimized email deliverability by implementing BIMI (Brand Indicators for Message Identification), resulting in a 25% increase in inbox placement rates and a 15% boost in brand recognition.
  • Developed and executed a data-driven segmentation strategy using machine learning algorithms, leading to a 50% increase in email-attributed revenue and a 30% reduction in unsubscribe rates.
Email Marketing Specialist
06/2020 – 12/2021
Click Communications
  • Redesigned the email marketing automation workflow, incorporating behavioral triggers and predictive send-time optimization, resulting in a 35% increase in open rates and a 20% boost in conversions.
  • Implemented a comprehensive A/B testing program for email content and design, leading to a 28% improvement in click-through rates and a 15% increase in overall campaign ROI.
  • Collaborated with the product team to integrate email preferences into the company's mobile app, resulting in a 40% increase in subscriber retention and a 25% growth in mobile-driven email engagement.
SKILLS & COMPETENCIES
  • HIPAA-Compliant Email Campaign Development
  • Patient Journey Mapping and Segmentation
  • Healthcare Content Strategy and Personalization
  • Email Deliverability Optimization
  • Marketing Automation Workflow Design
  • Predictive Analytics and Customer Lifetime Value Modeling
  • Healthcare Regulatory Compliance Management
  • Salesforce Marketing Cloud
  • Mailchimp Advanced Features
  • Google Analytics 4 and Attribution Modeling
  • Klaviyo Healthcare Solutions
  • HubSpot Marketing Hub
  • AI-Powered Email Content Generation and Optimization
COURSES / CERTIFICATIONS
Education
Bachelor of Science in Marketing
2016 - 2020
Northwestern University
Evanston, IL
  • Communication
  • Marketing
Build your Email Marketing Manager resume

What makes this Email Marketing Manager resume great

Strong data skills stand out here. This Email Marketing Manager highlights AI-driven personalization, automation, and improved deliverability to increase engagement and revenue. Privacy compliance is addressed clearly, reflecting current priorities. Specific metrics quantify achievements, making results easy to grasp. Clear, measurable impact. This resume effectively demonstrates how technology and strategy combine to drive success.

Email Marketing Manager Resume Template

Contact Information
[Full Name]
[email protected] • (XXX) XXX-XXXX • linkedin.com/in/your-name • City, State
Resume Summary
Email Marketing Manager with [X] years of experience in [email marketing platforms] driving engagement and conversions through data-driven campaigns. Expert in [email marketing strategies] with proven success increasing open rates by [percentage] and ROI by [percentage] at [Previous Company]. Skilled in [key technical competency] and [advanced email marketing technique], seeking to leverage comprehensive email marketing expertise to optimize customer journeys and drive revenue growth through targeted, personalized campaigns for [Target Company].
Work Experience
Most Recent Position
Job Title • Start Date • End Date
Company Name
  • Spearheaded [company-wide email strategy], resulting in a [X%] increase in overall email engagement and a [$Y] boost in revenue attributed to email campaigns
  • Implemented [advanced segmentation techniques] using [CRM platform], leading to a [Z%] improvement in email click-through rates and a [W%] increase in conversion rates
Previous Position
Job Title • Start Date • End Date
Company Name
  • Optimized [email automation workflows] for [specific customer journey], reducing customer churn by [X%] and increasing lifetime value by [$Y] per customer
  • Conducted A/B testing on [email design elements], improving open rates by [X%] and click-through rates by [Y%] across [Z number of] campaigns
Resume Skills
  • Email Campaign Strategy & Execution
  • [Email Marketing Platform, e.g., Mailchimp, HubSpot]
  • Audience Segmentation & Targeting
  • [A/B Testing Tool, e.g., Optimizely, VWO]
  • Copywriting & Content Creation
  • Analytics & Performance Tracking
  • [CRM Software, e.g., Salesforce, Zoho]
  • Deliverability & Compliance Management
  • Automation & Workflow Optimization
  • [Industry-Specific Knowledge, e.g., E-commerce, B2B]
  • Cross-Channel Integration & Coordination
  • [Specialized Certification, e.g., Certified Email Marketing Specialist]
    • Certifications
    Official Certification Name
    Certification Provider • Start Date • End Date
    Official Certification Name
    Certification Provider • Start Date • End Date
    Education
    Official Degree Name
    University Name
    City, State • Start Date • End Date
    • Major: [Major Name]
    • Minor: [Minor Name]

    So, is your Email Marketing Manager resume strong enough? 🧐

    Are your campaign performance metrics hidden or highlighted? This free resume tool checks for email marketing visibility, audience targeting keywords, and whether your Email Marketing Manager achievements stand out. Just drop in your resume.

    Choose a file or drag and drop it here.

    .doc, .docx or .pdf, up to 50 MB.

    Analyzing your resume...

    Build a Email Marketing Manager Resume with AI

    Generate tailored summaries, bullet points and skills for your next resume.
    Write Your Resume with AI

    Resume writing tips for Email Marketing Managers

    Crafting a resume for an Email Marketing Manager requires clarity and impact to stand out in a competitive field. Hiring managers seek evidence of strategic influence and measurable outcomes, not just task completion. Your resume must quickly convey your role’s scope and the results you’ve driven across campaigns and teams.
    • Highlight your title and role precisely to provide immediate clarity on your responsibilities and how you collaborate with cross-functional teams.
    • Use your summary to showcase your unique value proposition, focusing on leadership in email marketing strategy and demonstrated business impact.
    • Emphasize achievements by quantifying improvements in open rates, click-through rates, and conversion metrics driven by your campaigns.
    • Detail your expertise in automation, segmentation, and A/B testing with specific examples that reveal how these tactics enhanced customer engagement and ROI.

    Common Responsibilities Listed on Email Marketing Manager Resumes:

    • Develop and execute data-driven email marketing strategies to boost engagement.
    • Leverage AI tools to personalize email content and optimize delivery times.
    • Collaborate with cross-functional teams to align email campaigns with brand goals.
    • Analyze email campaign performance using advanced analytics and reporting tools.
    • Implement A/B testing methodologies to enhance email effectiveness and conversion rates.

    Email Marketing Manager resume headline examples:

    Your role sits close to other departments, so hiring managers need quick clarity on what you actually do. That title field matters more than you think. Hiring managers look for clear, recognizable Email Marketing Manager titles. If you add a headline, focus on searchable keywords that matter.

    Strong Headlines

    Results-Driven Email Marketing Strategist | 40% ROI Increase

    Weak Headlines

    Experienced Email Marketing Manager with Strong Skills

    Strong Headlines

    Innovative Email Automation Expert | Salesforce Marketing Cloud Certified

    Weak Headlines

    Dedicated Professional Seeking Email Marketing Leadership Role

    Strong Headlines

    Data-Driven Email Marketer | AI-Powered Personalization Specialist

    Weak Headlines

    Email Campaign Creator with Good Communication Abilities
    🌟 Expert Tip

    Resume Summaries for Email Marketing Managers

    Your resume summary is prime real estate for showing email marketing manager value quickly. This section determines whether hiring managers continue reading or move to the next candidate. Position yourself strategically by highlighting your most relevant accomplishments and technical expertise upfront. Most job descriptions require that a email marketing manager has a certain amount of experience. That means this isn't a detail to bury. You need to make it stand out in your summary. Lead with your years of experience, then showcase specific metrics like open rates, conversion improvements, or revenue generated. Skip objective statements unless you lack relevant experience. Align your summary directly with the job requirements you're targeting.

    Strong Summaries

    • Results-driven Email Marketing Manager with 7+ years of experience. Increased email open rates by 35% and conversion rates by 22% through data-driven segmentation and personalization strategies. Expert in Mailchimp, Salesforce Marketing Cloud, and AI-powered content optimization tools. Specializes in omnichannel campaign integration and GDPR compliance.

    Weak Summaries

    • Experienced Email Marketing Manager with a passion for creating engaging campaigns. Proficient in various email marketing platforms and familiar with best practices. Skilled in writing compelling subject lines and designing visually appealing emails. Looking to contribute to a dynamic marketing team.

    Strong Summaries

    • Innovative Email Marketing Manager with a track record of success in B2B SaaS. Implemented automated nurture campaigns that generated $2.5M in pipeline growth. Proficient in Marketo, Hubspot, and predictive analytics. Passionate about leveraging machine learning for hyper-personalized customer journeys and maximizing lifetime value.

    Weak Summaries

    • Dedicated Email Marketing Manager with a strong background in digital marketing. Experienced in managing email lists, scheduling campaigns, and analyzing performance metrics. Familiar with CAN-SPAM regulations and email deliverability best practices. Seeking a challenging role to further develop my skills.

    Strong Summaries

    • Strategic Email Marketing Manager with expertise in e-commerce. Orchestrated mobile-first email redesign, boosting click-through rates by 40% and mobile revenue by 28%. Skilled in A/B testing, deliverability optimization, and interactive email technologies. Adept at aligning email strategies with broader digital marketing initiatives to drive ROI.

    Weak Summaries

    • Results-oriented Email Marketing Manager with experience in B2B and B2C environments. Skilled in creating and executing email marketing strategies to drive engagement and conversions. Proficient in email automation and segmentation techniques. Committed to staying up-to-date with industry trends and best practices.

    Resume Bullet Examples for Email Marketing Managers

    Strong Bullets

    • Spearheaded a data-driven email segmentation strategy, resulting in a 35% increase in open rates and a 22% boost in click-through rates across all campaigns

    Weak Bullets

    • Managed email marketing campaigns for the company

    Strong Bullets

    • Implemented A/B testing protocols for subject lines and content, driving a 15% improvement in conversion rates and generating $1.2M in additional revenue

    Weak Bullets

    • Increased subscriber list by adding new contacts regularly

    Strong Bullets

    • Orchestrated the migration to a new ESP, reducing send times by 40% and improving deliverability rates from 92% to 98%

    Weak Bullets

    • Collaborated with team members on various email projects

    Bullet Point Assistant

    Use the dropdowns to create the start of an effective bullet that you can edit after.

    The Result

    Select options above to build your bullet phrase...
    🌟 Expert tip

    Essential skills for Email Marketing Managers

    Many Email Marketing Manager resumes list "email campaigns" without showing impact. Instead of generic descriptions, quantify your automation sequences, A/B testing results, and segmentation strategies. Highlight specific metrics like open rates, click-through percentages, and revenue attribution from your campaigns. Recruiters need concrete evidence of your ability to drive engagement and conversions through strategic email marketing initiatives.

    Hard Skills

    • Email Campaign Management
    • Email Marketing Automation
    • Email Deliverability Optimization
    • HTML/CSS Coding
    • CRM Integration and Management
    • Data Analysis and Reporting
    • A/B Testing and Experimentation
    • Segmentation and Personalization
    • Lead Generation and Nurturing
    • Copywriting and Content Creation
    • Email Design and Layout
    • List Management and Growth Strategies

    Soft Skills

    • Communication and Presentation Skills
    • Collaboration and Cross-Functional Coordination
    • Problem Solving and Critical Thinking
    • Adaptability and Flexibility
    • Time Management and Prioritization
    • Empathy and Customer-Centric Mindset
    • Decision Making and Strategic Planning
    • Attention to Detail and Accuracy
    • Analytical and Data-Driven Thinking
    • Creativity and Innovation
    • Active Listening and Feedback Incorporation
    • Emotional Intelligence and Relationship Building

    Resume Action Verbs for Email Marketing Managers:

    • Strategized
    • Optimized
    • Analyzed
    • Executed
    • Automated
    • Personalized
    • Segmented
    • A/B tested
    • Monitored
    • Integrated
    • Innovated
    • Collaborated
    • Customized
    • Targeted
    • Streamlined
    • Implemented
    • Tracked
    • Evaluated

    Tailor Your Email Marketing Manager Resume to a Job Description:

    Highlight Your Campaign Management Skills

    Carefully review the job description for specific email marketing platforms and campaign management tools they use. Feature your experience with these platforms prominently in your resume summary and work experience sections, using the same terminology. If you have experience with similar tools, emphasize your transferable skills and be clear about your specific expertise.

    Showcase Your Impact on Engagement Metrics

    Understand the company's goals related to customer engagement and conversion rates as mentioned in the job posting. Tailor your work experience to highlight your achievements in improving open rates, click-through rates, and conversion metrics. Use quantifiable data to demonstrate your impact and align with the company's objectives.

    Demonstrate Understanding of Audience Segmentation

    Identify any specific audience segmentation strategies or personalization techniques mentioned in the job description. Highlight your experience with similar segmentation strategies and your ability to tailor content to diverse audience groups. Showcase your understanding of customer personas and how you've used this knowledge to drive successful email campaigns.

    ChatGPT Resume Prompts for Email Marketing Managers

    Listing Email Marketing Manager responsibilities is straightforward but showing clear results is tougher as the role evolves with new tools and higher expectations. Framing your impact matters because hiring managers want outcomes, not just tasks. AI tools like Teal and ChatGPT for resume writing help turn your real work into powerful resume content. Let’s get started. Results speak louder.

    Email Marketing Manager Prompts for Resume Summaries

    1. Create a summary for me that highlights my experience managing email campaigns, optimizing open rates by [X%], and driving revenue growth using tools like [email platform].
    2. Write a resume summary emphasizing my skills in segmentation, A/B testing, and cross-channel integration that improved customer engagement and retention.
    3. Generate a concise summary showcasing my ability to lead email marketing strategies that increased click-through rates by [X%] and contributed to [specific business outcome].

    Email Marketing Manager Prompts for Resume Bullets

    1. Write achievement-focused bullets describing how I increased email list growth by [X%] through targeted lead generation and automation workflows.
    2. Create measurable bullet points showing how I improved campaign ROI by [X%] by optimizing subject lines, send times, and personalization tactics.
    3. Generate bullets that detail my role in reducing unsubscribe rates by [X%] while maintaining engagement using segmentation and content testing.

    Email Marketing Manager Prompts for Resume Skills

    1. List key email marketing skills I have, including platforms like [tool names], data analysis, and campaign automation, formatted for a resume skills section.
    2. Create a skills section highlighting my expertise in email deliverability, CRM integration, and performance tracking with relevant tools.
    3. Generate a structured list of technical and soft skills relevant to Email Marketing Managers, focusing on analytics, copywriting, and project management.

    Resume FAQs for Email Marketing Managers:

    How long should I make my Email Marketing Manager resume?

    An Email Marketing Manager resume should ideally be one to two pages long. This length allows you to highlight relevant experience and skills without overwhelming the reader. Focus on showcasing your expertise in email marketing strategies, campaign management, and analytics. Use bullet points for clarity and prioritize recent and impactful achievements. Tailor your resume to each job application by emphasizing skills and experiences that align with the specific role.

    What is the best way to format my Email Marketing Manager resume?

    A hybrid resume format is most suitable for an Email Marketing Manager, as it combines chronological and functional elements. This format highlights your career progression while emphasizing key skills like campaign optimization and data analysis. Include sections such as a professional summary, skills, work experience, and certifications. Use clear headings and bullet points to enhance readability, and ensure your contact information is easily accessible at the top.

    What certifications should I include on my Email Marketing Manager resume?

    Relevant certifications for Email Marketing Managers include the HubSpot Email Marketing Certification, Google Analytics Certification, and the Certified Digital Marketing Professional (CDMP). These certifications demonstrate your proficiency in email marketing tools, data analysis, and digital marketing strategies. Present certifications in a dedicated section, listing the certification name, issuing organization, and date obtained. This highlights your commitment to staying current with industry trends and best practices.

    What are the most common mistakes to avoid on a Email Marketing Manager resume?

    Common mistakes on Email Marketing Manager resumes include overloading with jargon, neglecting to quantify achievements, and omitting relevant skills. Avoid these by using clear language, providing metrics to demonstrate success (e.g., increased open rates by 20%), and listing key skills like A/B testing and CRM proficiency. Ensure your resume is tailored to the job description, and proofread to eliminate errors, maintaining a professional and polished presentation.

    Choose from 100+ Free Templates

    Select a template to quickly get your resume up and running, and start applying to jobs within the hour.

    Free Resume Templates
    A Resume Example template
    Use this Template

    Related Resumes for Email Marketing Managers:

    Digital Marketing Manager

    Content Marketing Manager

    Email Marketing

    Social Media Marketing Manager

    Marketing Communications Manager

    Ecommerce Marketing Manager

    Marketing Manager