Manager, Marketing Strategy

NBCUniversal•Universal City, CA

7h•Hybrid

About The Position

NBCUniversal’s Universal Television Entertainment team is seeking a strategic, culturally fluent brand marketer to support the evolution and activation of Peacock’s long-term brand strategy across campaigns, partnerships, platform experiences, and cultural moments. Reporting to the Senior Director, Marketing Strategy, the Manager will help shape how Peacock’s brand appears across the ecosystem, ensuring work aligns with the brand’s positioning, reflects cultural relevance, and deepens audience connection on and off platform. The role contributes to brand strategy development and partners with cross-functional teams to integrate brand guidance into campaigns and initiatives, helping ensure clarity and alignment while complementing broader organizational workflows. It is suited to someone curious about Peacock’s content slate and pop culture, who can connect insights and cultural narratives to compelling brand strategy. The successful candidate is a thoughtful, culturally aware strategist who understands how content, audiences, and data shape a modern streaming brand. They are analytical, clear in communicating the brand perspective, proactive in a fast-paced cross-functional environment, and collaborative in moving work forward.

Requirements

At least 5 years of experience in consumer, entertainment, or brand marketing strategy.
Ability to translate data, audience insights, and cultural trends into strategic recommendations.
Experience developing positioning, briefs, or narrative frameworks that guide cross-functional execution.
Ability to combine analytics with creativity to shape strategy.
Comfort interpreting KPIs and research to inform brand and marketing strategies.
Strong visual storytelling, writing, and presentation skills.
Fluency in Keynote for Mac, or willingness to learn.
Ability to influence and collaborate effectively within a matrixed organization.
Passion for entertainment, streaming, culture, and evolving audience behavior.

Nice To Haves

Strong cultural intuition and affinity for Peacock’s diverse and dynamic content slate.
High ownership mindset and ability to work independently while proactively keeping leadership informed.
Bachelor’s degree preferred; a master’s degree or MBA is a plus.

Responsibilities

Support the development and evolution of Peacock’s brand strategy across marketing, product, programming, distribution, creative, insights, and partnerships.
Translate brand positioning and audience insights into actionable direction for campaigns, platform moments, and partner activations.
Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision-making.
Partner with cross-functional teams to streamline how Marketing Strategy inputs are incorporated into campaign development and key milestones.
Maintain organized brand frameworks, strategic materials, and documentation to ensure consistency and visibility across workstreams.
Monitor brand health and engagement KPIs with Consumer Insights and Decision Sciences, supporting leadership updates and strategic refinement.