AVP, Marketing Strategy

Unum•Portland, ME

1d•$114,100 - $215,700

About The Position

The AVP, Marketing Strategy leads the development and deployment of highly effective marketplace positioning and messaging for the Unum brand in the United States. This role manages the market-facing brand offering and the product marketing approach for key strategic initiatives, in addition to shaping the brand’s thought leadership. This role leads a direct team of marketing strategists and an indirect team of content creators to build the foundational elements of the Unum value story and the primary tools for delivering that story in the marketplace.

Requirements

Bachelor’s degree required with 10 or more years’ experience in related fields
Leadership skills required, particularly ability to influence and partner with senior executives
Strong strategic marketing capabilities and customer-centric mentality required
Deep experience in brand management and product/solution marketing required
Ability to direct design, oversee conduct and analyze results of market research required
Ability to lead teams in the creation of high-quality, persuasive thought leadership content and sales collateral required
Communication and interpersonal skills required, with the ability to structure and deliver presentations clearly, crisply, and compellingly
Excellent listening, partnering, influencing and communications skills required
High level of initiative and drive for results required

Responsibilities

Develop effective and compelling brand positioning and messaging for Unum in the United States and its key solutions and products
Lead creation of critical market-facing brand assets and content, inclusive of high-level value stories, key brand storytelling assets and thought leadership territories/anchor pieces
May directly manage a team of product marketing managers and marketing strategists with responsibility for segment and product specific marketing approaches and assets
Indirectly manage a cross-functional team of content creators and producers to develop materials described above
Provide embedded marketing strategy support for market-facing business segments and strategic capability leaders
Provide extensive consultative support for the CXO organization and all enterprise marketing and communications functions on audience requirements, market brand, business parameters and product positioning