Consumer Field Marketing Manager

Bank of America•Boston, MA

5d•$90,000 - $127,700•Onsite

About The Position

The Consumer Field Marketing Manager supports marketing programs and initiatives, owning delivery of primary components for medium to large products and processes. The role uses analysis and problem solving to recommend improvements and solutions, and may own or support marketing operations, including performance, risks and controls, production audits, exams and maintenance, and content management. It interacts with key business partners and applies marketing expertise and technical acumen to define and deliver solutions to moderate business problems. The Consumer Field Marketing team develops local marketing strategies and programs that connect clients and prospects with Bank of America products, services and local teams. This role partners across marketing and field Lines of Business to support Financial Center Network Optimization, including expansion and contraction of the physical Financial Center footprint. It develops and delivers strategic local marketing plans that build awareness, engage clients and prospects, and support business objectives within each market. The position is based at one of the listed Bank of America locations. The company states that it is committed to an in-office culture, with flexibility based on role responsibilities and business needs. Occasional travel is required to support onsite marketing activities and collaborate with field partners. The role is first shift and 40 hours per week.

Requirements

Bachelor’s degree or equivalent relevant experience; the stated minimum education requirement is a high school diploma, GED, secondary school credential or equivalent.
3–5+ years of experience in marketing, channel management, product management, sales or a related discipline.
Demonstrated experience developing and executing marketing programs or campaigns that support client engagement and business objectives.
Experience managing creative agency, vendor and/or external partner relationships.
Strong project and program management skills, including the ability to manage multiple priorities and stakeholders.
Ability to use performance results, research and insights to inform decisions and optimize marketing programs.
Strong relationship-building, collaboration and influencing skills, with the ability to work effectively across functions and teams.
Ability to navigate complex business challenges and collaborate across multiple teams to develop solutions.
Excellent written, verbal and presentation communication skills, including the ability to communicate clearly and distill complex situations into simple solutions.
Proactive, results-oriented approach and commitment to continuous improvement and high-quality execution.
Flexible, adaptable team player able to operate effectively in a dynamic environment.
Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

Manage marketing programs from strategy and planning through creative development, execution and measurement, partnering with internal teams and agencies to align with business priorities, client needs, brand standards and program objectives.
Build relationships with field partners and communicate marketing strategies, plans, timing and program updates.
Measure and evaluate program performance and ROI to identify insights, best practices and opportunities for optimization.
Use Voice of the Associate, Voice of the Customer, usability research and other relevant insights to inform marketing strategies and program decisions.
Identify and implement opportunities to improve processes, program effectiveness and execution.
Manage multiple initiatives and competing priorities in a dynamic environment.
Travel occasionally to support onsite marketing activities and collaborate with field partners.