Manager, Consumer Marketing Strategy

Ford Motor • Dearborn, MI

8h • Hybrid

About The Position

Develop marketing strategies that build desire and advocacy for Ford. Lead the development and guide the deployment of marketing strategies across Ford's strategic business units, including Ford Blue, Model E, Integrated Services, Ford Customer Service Division, and Parts/Accessories. These strategies collectively build and reinforce Ford brand opinion, preference, loyalty, and share in the US market. The position is part of Ford's Marketing, Sales & Service organization, which advances Ford's reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience.

Requirements

• Bachelor's degree.
• Strong business and marketing acumen.
• At least 5 years of marketing experience, including omni-channel media and creative strategy.
• Analytical curiosity.
• Problem-structuring skills.
• Understanding of consumer empathy processes.
• Proven track record coordinating and project-leading brand and marketing strategy.
• Must be legally authorized to work in the United States; employment eligibility verification is required at hire.
• Visa sponsorship is not available.

Nice To Haves

• MBA.
• Strategy consulting experience.
• Automotive industry experience.
• Deep facility with the Microsoft suite.
• Experience collaborating with advertising, media, and public relations agencies.

Responsibilities

• Manage the establishment and evolution of an annual cross-SBU marketing plan to deliver brand and business objectives across marketing, sales, and service initiatives and serve customer needs.
• Lead development of Marketing Special Attention Reviews that diagnose brand and business performance gaps, identify root causes, and develop actionable recommendations to improve outcomes.
• Develop insight-led narratives and recommendations that inform senior leadership decisions and drive cross-functional alignment.
• Work closely with media to ensure strategic alignment.
• Coordinate relationships with agency strategy leads.
• Consult on major communications briefs to ensure initiatives have a business-driven purpose and clear, measurable objectives.
• Act as a brand steward, ensuring consistent and cohesive application of strategy; cascade the strategy and provide ongoing support throughout development.
• Work with APP&R and GDIA to establish reporting plans and review reports before distribution to ensure useful, accurate insights; work closely with GCI on consumer and communications research.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave, new-parent ramp-up programs, and subsidized backup childcare.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members, and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• Vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year's Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager