Manager, Consumer Marketing Strategy

Ford • Dearborn, MI

1d • $115,500 - $218,100 • Hybrid

About The Position

Ford’s Marketing, Sales & Service organization advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. The Manager, Consumer Marketing Strategy develops marketing strategies that build desire and advocacy for Ford and guides their deployment across Ford’s strategic business units, including Ford Blue, Model E, Integrated Services, Ford Customer Service Division, and Parts/Accessories. The strategies are intended to build and reinforce Ford brand opinion, preference, loyalty, and share in the U.S. market.

The role manages the annual cross-SBU marketing plan, identifies performance gaps and recommendations through Marketing Special Attention Reviews, and develops insight-led narratives that inform senior leadership decisions and support cross-functional alignment. It works with media and agency strategy leads, consults on communications briefs, serves as a brand steward, and coordinates reporting and consumer and communications research with internal partners.

Requirements

• Bachelor’s degree.
• Strong business and marketing acumen.
• At least 5 years of marketing experience, including omni-channel media and creative strategy.
• Analytical curiosity.
• Problem-structuring skills.
• Understanding of consumer empathy processes.
• Proven track record coordinating and project-leading brand and marketing strategy.

Nice To Haves

• MBA.
• Strategy consulting experience.
• Automotive industry experience.
• Deep facility with the Microsoft suite.
• Experience collaborating with advertising, media, and PR agencies.

Responsibilities

• Manage the establishment and evolution of the annual cross-SBU marketing plan to deliver brand and business objectives across marketing, sales, and service initiatives.
• Lead development of Marketing Special Attention Reviews to diagnose brand and business performance gaps, identify root causes, and develop actionable recommendations.
• Develop compelling, insight-led narratives and recommendations to inform senior leadership decisions and drive cross-functional alignment.
• Work closely with media to ensure strategic alignment.
• Coordinate relationships with agency strategy leads.
• Consult on major communications briefs to ensure each initiative has a business-driven purpose and clear, measurable objective.
• Serve as a brand steward, ensuring consistent and cohesive application of strategy, cascading the strategy, and providing ongoing support throughout development.
• Work with APP&R and GDIA to set reporting plans and review reports before distribution to ensure they provide valuable, actionable insights.
• Work closely with GCI on consumer and communications research.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave and new-parent ramp-up programs.
• Subsidized backup child care.
• Adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Employee resource groups.
• Paid time off for individual and team community service.
• Vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager