Consumer Product Marketing Strategy Leader

Citizens Financial Group•Westwood, MA

18h•Hybrid

About The Position

The Consumer Product Marketing Strategy Leader is a senior marketing leader responsible for shaping and driving growth strategies for Citizens' Consumer Checking, Deposits, and Wealth Management businesses. The role is the primary marketing partner to business leadership, translating business objectives into customer-centric strategies that support household acquisition, deposit growth, primary banking relationships, customer engagement, and wealth relationship expansion. The leader works across business lines, analytics, customer experience, product, and marketing teams to identify growth opportunities, develop strategic plans, and align marketing investments and initiatives with measurable business outcomes. They lead go-to-market strategy and customer growth efforts, set performance measures, and build alignment across a highly matrixed organization. The role is based in Westwood, MA, Johnston, RI, or Charlotte, NC. The work schedule is Monday through Friday, 8 a.m. to 5 p.m., with four days in the office and one remote day. The stated pay range is $180,000–$243,000 per year, with an opportunity to earn an annual discretionary bonus; actual pay depends on factors including budget, work location, and relevant skills and experience.

Requirements

At least 10 years of experience in marketing, product marketing, growth strategy, or related disciplines.
Strong experience in consumer banking or other financial services businesses.
Demonstrated success developing strategies that drive acquisition, engagement, retention, and profitable growth.
Proven ability to influence senior stakeholders and lead cross-functional initiatives.
Strong strategic thinking, analytical, communication, and relationship management skills.
Expertise in customer-centric marketing, segmentation, lifecycle management, and performance measurement.
Bachelor's degree in Marketing or equivalent.

Responsibilities

Partner with Consumer Banking and Wealth leadership to define growth priorities and marketing strategies.
Advise business leaders with recommendations informed by customer insights, market trends, performance data, and competitive intelligence.
Identify opportunities to accelerate customer acquisition, engagement, relationship deepening, and retention.
Align marketing strategy with business objectives, customer needs, and long-term growth goals.
Lead marketing strategy for Consumer Checking, Deposits, and Wealth Management businesses.
Develop customer-centric growth plans that drive new household acquisition, deposit balance growth, wealth engagement, and customer deepening.
Maintain a deep understanding of customer behaviors, business drivers, and market dynamics across the portfolio.
Partner with business leaders to prioritize investments and maximize growth opportunities.
Lead go-to-market strategy for new products, offers, and strategic initiatives.
Drive segmentation, targeting, positioning, and messaging strategies that support business growth.
Coordinate marketing efforts across acquisition, onboarding, engagement, retention, and relationship-deepening programs.
Partner with Acquisition, Deepening, Brand, Media, Digital, and Customer Experience teams to deliver integrated customer journeys.
Establish business outcomes, KPIs, and measurement frameworks.
Partner with Analytics to forecast results, monitor performance, and identify optimization opportunities.
Build partnerships across business and marketing teams to ensure alignment and accountability.
Influence decision-making and drive progress across a highly matrixed organization.

Benefits

Competitive pay
Comprehensive medical coverage
Dental coverage
Vision coverage
Retirement benefits
Maternity leave
Paternity leave
Flexible work arrangements
Education reimbursement
Wellness programs
Paid time off policy exceeding mandatory paid sick or paid time-away policies in every U.S. local and state jurisdiction
Opportunity to earn an annual discretionary bonus