Consumer Field Marketing Manager

Bank of America•Charlotte, NC

2d•Onsite

About The Position

The Consumer Field Marketing Manager supports marketing programs and initiatives, owning delivery of primary components for medium- to large-scale products and processes. The role uses analysis and problem solving to recommend improvements and solutions, and may support marketing operations, including performance, risks and controls, audits, exams, maintenance, and content management. The position works with key business partners to define and deliver solutions to moderate business problems. As part of the Consumer Field Marketing team, the role develops and delivers local marketing strategies and programs that connect clients and prospects with Bank of America products, services, and local teams. It partners across marketing and field Lines of Business to support Financial Center Network Optimization, including changes to the physical Financial Center footprint. The role develops strategic local marketing plans to build awareness, engage clients and prospects, and support business objectives in each market. The position is based at one of the listed Bank of America locations in Chicago, Boston, Waltham, or Pennington. Bank of America states that it is committed to an in-office culture, with expectations and flexibility determined by role responsibilities and business needs. The role is first shift and is scheduled for 40 hours per week, with occasional travel to support onsite marketing activities and collaborate with field partners. The annual salary range is $90,000 to $127,700, depending on experience, education, and skill set. It is eligible for the annual discretionary incentive plan and company benefits.

Requirements

Bachelor’s degree or equivalent relevant experience; the stated minimum education requirement is a high school diploma, GED, secondary school qualification, or equivalent.
3–5+ years of experience in marketing, channel management, product management, sales, or a related discipline.
Demonstrated experience developing and executing marketing programs or campaigns that support client engagement and business objectives.
Experience managing creative agency, vendor, and/or external partner relationships.
Strong project and program management skills, including the ability to manage multiple priorities and stakeholders.
Ability to use performance results, research, and insights to inform decisions and optimize marketing programs.
Strong relationship-building, collaboration, and influencing skills, with the ability to work effectively across functions and teams.
Ability to navigate complex business challenges and collaborate across multiple teams to develop solutions.
Excellent written, verbal, and presentation communication skills.
Proactive, results-oriented approach, with commitment to continuous improvement and high-quality execution.
Flexible, adaptable team player able to operate effectively in a dynamic environment.
Proficiency in Microsoft Excel and PowerPoint.
Ability to communicate clearly and crisply and distill complex situations into simple solutions.
Skills listed include adaptability, collaboration, problem solving, product marketing and branding, project management, active listening, attention to detail, oral communications, prioritization, solution delivery, process analytical thinking, business acumen, digital marketing, user experience design, and written communications.

Responsibilities

Manage marketing programs from strategy and planning through creative development, execution, and measurement, coordinating with internal teams and agencies to align with business priorities, client needs, brand standards, and program objectives.
Build relationships with field partners and communicate marketing strategies, plans, timing, and program updates.
Measure and evaluate program performance and return on investment to identify insights, best practices, and optimization opportunities.
Use Voice of the Associate, Voice of the Customer, usability research, and other relevant insights to inform marketing strategies and program decisions.
Identify and implement opportunities to improve processes, program effectiveness, and execution.
Manage multiple initiatives and competing priorities in a dynamic environment.
Travel occasionally to support onsite marketing activities and collaborate with field partners.
Support marketing programs and initiatives, including delivery of primary components for medium- to large-scale products and processes.
Use advanced analysis and problem solving to recommend improvements and solutions; support marketing operations such as performance, risks and controls, production audits, exams, maintenance, and content management as needed.
Partner across marketing and field Lines of Business to support Financial Center Network Optimization and develop local marketing plans.