Director, Consumer Marketing
About The Position
The Director, Consumer Marketing drives the consumer media strategy for NUPLAZID®, a brand serving people living with Parkinson’s disease psychosis and their caregivers. The role leads media planning and analytics, manages consumer materials and the brand website, and partners with Customer Insights & Performance to use research and reporting to improve marketing decisions. The position is based in Princeton, New Jersey, or San Diego, California, and follows a hybrid model requiring an average of three days per week in the office. Travel of up to 30% is required. The Director leads digital consumer disease education and branded marketing, sets and monitors performance measures, and uses analytics to optimize marketing programs. The role also manages agency partners and consumer promotions across multiple channels, supports consumer-facing messaging for Acadia Connect, leads consumer-facing congresses, and guides search optimization and marketing efforts. It ensures plans are adjusted based on analytics and return-on-investment analysis and that programs comply with medical, legal, and regulatory processes and corporate policies.
Requirements
- Bachelor’s degree in marketing or a related field.
- At least 10 years of progressively responsible experience and advancement in the pharmaceutical or biotech industry; an equivalent combination of education and experience may be considered.
- At least 6 years of brand marketing experience.
- Strong biopharma brand management and demonstrated multichannel digital expertise.
- Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision-making.
- Ability to work in a dynamic, fast-paced, team-oriented environment.
- Strong leadership and collaboration skills, including influencing with and without authority and working across cross-functional teams.
- Exceptional verbal, written, and presentation skills.
- Ability to travel up to 30% of the time.
Nice To Haves
- MBA, preferably with an emphasis in Brand Management, Consumer Marketing, or Consumer Market Research.
- Neurology therapeutic experience.
- Previous experience in a product manager role.
- Recent launch experience or experience with a major new-indication launch.
Responsibilities
- Lead the digital marketing strategy for consumer disease education and branded tactics.
- Establish consumer marketing KPIs, monitor campaign and program performance, and use data and insights to optimize engagement, conversion, persistence, satisfaction, and return on investment.
- Manage agency partners, including scope, budget, timelines, quality, and performance, and allocate resources to strategic priorities.
- Lead development and execution of consumer promotions across digital, social, CRM, media, print, and sales channels, ensuring a consistent, connected experience.
- Partner with the Payer, Value and Access (PVA) team on consumer-facing messaging for Acadia Connect.
- Lead and manage consumer-facing congresses, including booth development, consumer ad boards, educational programming, and patient and caregiver education materials.
- Lead strategy for SEO, SEM, GEO, and AEO activities to drive engagement.
- Monitor approved plans and adjust them as needed based on in-depth analytics and ROI analysis.
- Ensure medical, legal, and regulatory processes are followed and programs comply with corporate policies.
- Perform other duties as assigned.
Benefits
- Competitive base salary, discretionary bonus, and equity awards.
- Medical, dental, and vision insurance.
- Employer-paid life, disability, business travel, and EAP coverage.
- 401(k) plan with a fully vested company match of 1:1 up to 5%.
- Employee Stock Purchase Plan with a 2-year purchase price lock-in.
- 15+ vacation days.
- 13–15 paid holidays, including office closure between December 24 and January 1.
- 10 days of paid sick time.
- Paid parental leave.
- Tuition assistance.
- Competitive base, bonus, new-hire, and ongoing equity packages.
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What This Job Offers
Job Type
Full-time
Career Level
Director
