Director, Consumer Marketing – US Dermatology

Organon • Florham Park, NJ

3d • $168,000 - $285,800 • Remote

About The Position

Organon is recruiting a Director, Consumer Marketing to lead the strategic direction, planning, and execution of direct-to-consumer marketing across its U.S. Dermatology portfolio, covering Atopic Dermatitis/Eczema and Plaque Psoriasis. Reporting to the Executive Director, US Dermatology Marketing, this leader will evolve the consumer strategy through social-first and digital-first engagement, insight-driven campaigns, and high-impact omnichannel experiences for patients and caregivers.

The role calls for a seasoned consumer marketer with experience in campaign strategy and execution, large-budget management, and cross-functional leadership. The Director will combine strategic vision, analytical rigor, and creative judgment to use consumer insights, data, and innovation to shape behavior and brand preference, while partnering closely with HCP Marketing, Market Access, Sales, and other functions.

The position also leads agency relationships, measurement and optimization, patient advocacy and disease-awareness initiatives, and compliant MLR review and approval. It includes coaching and developing team members. The role is listed as hybrid or remote, with 10% travel and no relocation assistance. It is a regular employee position with one opening.

Requirements

• BA/BS degree.
• At least 10 years of marketing experience, including at least 5 years in consumer marketing in Pharma, Dermatology, OTC, Healthcare, Beauty, CPG, or a similar consumer industry.
• Proven success developing and launching consumer campaigns using a social-first, digital-first approach.
• Experience managing budgets and agency partners across media, creative, and social.
• Demonstrated success leading strategic and tactical planning for in-line or launch brands.
• Strong leadership and collaboration skills, with the ability to influence across commercial, medical, market access, and corporate functions.
• Excellent communication, analytical, and problem-solving capabilities.
• Experience navigating regulated review processes such as MLR/Veeva PromoMats or comparable legal and regulatory review.
• Willingness to travel as needed and ability to satisfy applicable travel and credentialing requirements, including vaccination prerequisites.

Nice To Haves

• MBA or advanced business degree.
• Prior people-management experience; the role will have at least one direct report.
• Experience with Medicaid, market access, or payer marketing, including patient access and savings programs.
• Dermatology, Immunology, or chronic disease marketing experience, including Plaque Psoriasis and/or Atopic Dermatitis/Eczema, or skincare/beauty category experience.
• Experience marketing across multiple indications or patient populations, including pediatric and caregiver audiences.
• Strong analytical and storytelling skills, with experience in marketing analytics, attribution, and omnichannel measurement.
• Experience with influencer/creator partnerships and social community management.

Responsibilities

• Lead development of the annual U.S. Dermatology Consumer Marketing plan, including insight generation, patient and caregiver segmentation, journey mapping, positioning, and execution.
• Build social-first and digital-first strategies across always-on social, creator and influencer content, search, Connected TV, and programmatic channels, using traditional channels selectively.
• Lead campaigns end to end, from strategy and creative development through omnichannel activation across paid, owned, and earned channels.
• Shape consumer identity and messaging across Atopic Dermatitis and Psoriasis, tailoring messaging for adults and parents or caregivers and aligning storytelling with the product value proposition.
• Develop and lead Consumer Medicaid strategy in partnership with Market Access and Payer Marketing, reflecting payer and coverage dynamics and supporting patient access to therapy.
• Coordinate with HCP Marketing, Sales, Strategic Relations/Peer-to-Peer, Market Access/Payer Marketing, Medical Affairs, Patient Services, Digital, and Analytics to align patient and provider engagement.
• Manage large budgets and media, creative, and social agency partners, including forecasting, budget reallocation, and performance accountability.
• Establish KPIs and measurement frameworks connecting consumer activity to business outcomes; use analytics, attribution, testing, and learning to optimize performance.
• Work with Market Research & Insights to identify trends, consumer needs, and opportunities to improve messaging and performance.
• Support patient advocacy partnerships and disease-awareness initiatives to build trust and engagement with patient communities.
• Represent Dermatology as the consumer marketing lead on cross-brand initiatives and enterprise planning discussions.
• Coach and develop direct and indirect team members, fostering collaboration, accountability, and continuous improvement.
• Ensure timely, compliant execution through MLR processes using Veeva PromoMats, maintaining quality in content review and approval.

Benefits

• Retirement savings plan.
• Paid vacation and holiday time.
• Paid caregiver/parental and medical leave.
• Medical, prescription drug, dental, and vision health benefits, subject to applicable plan terms and conditions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director