Director, Consumer Marketing

Acadia Pharmaceuticals•San Diego, NJ

1d•Hybrid

About The Position

The Director, Consumer Marketing drives consumer media strategy for NUPLAZID®, a brand serving people living with Parkinson’s disease psychosis and their caregivers. The role leads media planning and analytics, manages consumer materials and the brand website, and partners with Customer Insights & Performance to apply research and reporting to marketing decisions. The position is based in Princeton, NJ or San Diego, CA, with Acadia’s hybrid model requiring work in an office an average of three days per week. Travel of up to 30% is required.

Requirements

Bachelor’s degree in marketing or a related field.
At least 10 years of progressively responsible experience and advancement within the pharmaceutical or biotech industry; an equivalent combination of education and experience may be considered.
At least 6 years of brand marketing experience.
Strong biopharma brand management experience and demonstrated multi-channel digital expertise.
Ability to process, integrate, and succinctly communicate large amounts of information, with comfort in data analytics and data-driven decision-making.
Demonstrated ability to work in a dynamic, fast-paced, team-oriented environment.
Strong leadership and collaboration skills, including influencing with and without authority and working across cross-functional teams.
Strong verbal, written, and presentation skills.
Ability to travel up to 30% of the time.

Nice To Haves

MBA, preferably with an emphasis in brand management, consumer marketing, or consumer market research.
Neurology therapeutic experience.
Previous experience in a product manager role.
Recent launch experience or major new indication launch experience.

Responsibilities

Lead digital marketing strategy for consumer disease education and branded tactics.
Establish consumer marketing KPIs, monitor campaign and program performance, and use data and insights to optimize engagement, conversion, persistence, satisfaction, and return on investment.
Manage agency partners, including scope, budget, timelines, quality, and performance, and allocate resources to strategic priorities.
Lead development and execution of consumer promotions across digital, social, CRM, media, print, and sales to ensure a consistent, connected experience.
Partner with the Payer, Value and Access (PVA) team on consumer-facing messaging for Acadia Connect.
Lead and manage consumer-facing congresses, including booth development, consumer advisory boards, educational programming, and patient and caregiver education materials.
Lead the strategy for SEO, SEM, GEO, and AEO activities to drive engagement.
Monitor approved plans and adjust them based on in-depth analytics and ROI analysis.
Ensure medical, legal, and regulatory (MLR) processes are followed and programs comply with corporate policies.
Perform other duties as assigned.