Associate Director US Respiratory Marketing - Consumer

MSD•Philadelphia, PA

2d•Hybrid

About The Position

The Associate Director, U.S. Respiratory Marketing leads the development and execution of integrated consumer marketing strategies focused on patient acquisition for a respiratory product. The role drives awareness, patient engagement, and the patient ask, and serves as a strategic partner on the brand team. It collaborates with consumer media, market research, patient support, CRT, and agency partners to deliver customer-centered patient-acquisition experiences. The individual leads consumer marketing workstreams and provides strategic recommendations that shape brand growth and long-term commercialization plans. The role requires deep expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify opportunities for accelerating brand growth. Marketing activities must comply with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes. The role is based primarily in North Wales, Pennsylvania, with hybrid work arrangements and approximately 10% travel. Relocation is not offered.

Requirements

Bachelor’s degree or equivalent (BA/BS).
At least 5 years of combined experience in healthcare or the pharmaceutical industry, including sales, marketing, market research, sales/marketing support, or another relevant role.
Ability to travel approximately 10%.
Required skills include adaptability, agile principles, brand marketing, creativity, customer insights, financial analysis, market access, market research, pricing strategies, product management, promotions management, sales support, stakeholder influence, strategic planning, and strategic thinking.
Required skills also include brand management, consumer marketing, digital consumer engagement, digital marketing, market segmentation, omnichannel marketing, product launches, strategic planning, and strategic thinking.

Nice To Haves

Strong strategic thinking, an innovative mindset, and results orientation.
Experience in promotion or brand/marketing management; a segment or customer-facing role such as Solutions Consultant, Account Executive, or Customer Team Leader; strategy realization; market access; contracting/payer marketing; or global marketing.
Ability to work successfully with cross-functional teams and influence others in a fast-paced, ambiguous environment.
Knowledge of the healthcare environment, current healthcare trends, and managed care.
Understanding of commercial and regulatory requirements in the pharmaceutical industry.
Knowledge of the company’s internal structure, policies, operations, and approval processes.
Demonstrated project management, problem-solving, and analytical skills.
Strong business acumen and critical thinking skills.
An external mindset, including awareness of digital and technological trends and a consumer-, patient-, and customer-oriented focus.
Ability to prioritize and align work with organizational priorities and collaborate across internal teams and with external customers.
Strong collaboration, relationship-building, teamwork, and written and verbal communication skills.
Adaptability and resourcefulness.

Responsibilities

Lead the development and execution of consumer marketing strategies supporting respiratory product growth, including disease awareness, brand differentiation, and the patient ask.
Translate consumer insights, market research, customer feedback, and business performance data into actionable marketing strategies and recommendations.
Implement audience segmentation and messaging development aligned with target patient populations.
Partner with media, analytics, and agency teams to develop integrated omnichannel engagement plans across television, digital, social, search, point-of-care, websites, and emerging channels.
Partner with the Content Development Lead on consumer-facing initiatives, including website enhancements, media drivers, and educational resources.
Collaborate with CAT and the agile team on concept development, testing, and measurement of direct-to-consumer campaigns and acquisition programs.
Serve as the day-to-day contact for the creative agency of record, ensuring strategic alignment on DTC, effective resource utilization, and timely, on-budget delivery of high-quality marketing programs.
Develop expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify opportunities for brand growth.
Ensure activities comply with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes.