Director Consumer & Respiratory Precision Marketing – Flu Franchise

Sanofi • Morristown, NJ

7d • Hybrid

About The Position

Sanofi is seeking a Director of Consumer & Respiratory Precision Marketing to lead direct-to-consumer efforts for the Flu franchise and precision marketing for the respiratory portfolio, coordinating efforts with Covid. The role leads omnichannel and content strategy across HCP and patient segments to drive measurable commercial impact, partnering with the HCP marketing team and the broader internal and external ecosystem. It is an embedded strategic partner to franchise leadership, applying AI/ML technologies to improve segmentation, personalize engagement, and scale content strategies that support franchise growth.

The position develops data-driven precision marketing strategies and customer journeys; leads Flu consumer content strategy and HCP precision marketing enablement; and champions AI/ML innovation, analytics, and performance measurement. It works across Commercial, Medical Affairs, Regulatory, GTMC, Digital, analytics, agencies, media partners, commercial operations, and enterprise precision marketing, data, AI, and technology teams to deliver integrated, personalized customer experiences.

The role is part of Sanofi’s Vaccines organization, which advances prevention globally. The listed salary range is $178,500.00–$257,833.33, with compensation determined commensurate with demonstrated experience. Employees may be eligible for company employee benefit programs.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Strategy, Computer Science, or a related field.
• At least 10 years of progressive experience in digital strategy or precision marketing, including at least 5 years in leadership roles.
• Experience implementing AI/ML in marketing or content contexts.
• At least 5 years of experience in healthcare, pharmaceutical, or life sciences industries.
• Proven track record of delivering measurable business results through segmentation and content strategy.
• Experience with AI/ML applications such as predictive analytics, NLP, recommendation engines, and personalization platforms.
• Experience with customer segmentation tools and audience analytics platforms.
• Experience with content management systems and digital asset management.
• Experience with marketing automation and CRM platforms, such as Veeva or Salesforce.
• Experience with customer data platforms (CDPs) for precision targeting.
• Experience in omnichannel marketing strategy and execution, data analytics and business intelligence tools, customer journey orchestration platforms, and personalization technologies.
• Knowledge of healthcare regulatory compliance, including FDA and EMA requirements.
• Experience applying AI tools to content development and engagement optimization.
• Demonstrated success managing cross-functional teams within franchise or brand structures and building high-performing digital and content strategy teams.
• Experience presenting business performance and digital strategy outcomes to senior and C-level leadership.
• Ability to influence and drive change across large, matrixed organizations.

Nice To Haves

• MBA or advanced degree in a relevant field.
• Experience with pharmaceutical product launches and lifecycle management.
• Background in management consulting or digital transformation with a growth focus.
• Project management certification (PMP) or certification in agile methodologies.
• Experience building or leading precision marketing programs within pharmaceutical or healthcare organizations.
• Expertise in customer segmentation, personalization, omnichannel engagement, and customer data activation.
• Experience overseeing consumer content development and optimization initiatives.
• Experience deploying AI-enabled marketing capabilities at scale.

Responsibilities

• Develop and execute segment-specific marketing strategies using audience insights, predictive targeting, and AI-powered personalization across HCP and patient touchpoints.
• Own customer segmentation, targeting, and personalization strategies across HCP and consumer audiences; develop audience frameworks, behavioral segments, and engagement models.
• Create an always-on precision marketing editorial calendar aligned with Flu seasonal objectives, including demand shaping and pre-booking, season preparation, in-season activation, and post-season analytics.
• Design next-best-action and next-best-content approaches using customer data, AI models, and predictive analytics; serve as the franchise subject matter expert on precision marketing, customer data strategy, and personalization practices.
• Lead Flu consumer content strategy aligned to patient journeys, behavioral insights, and franchise priorities, identifying opportunities across awareness, consideration, vaccination or adoption, adherence, retention, and advocacy.
• Oversee creation, adaptation, and optimization of consumer content across digital, media, CRM, and emerging channels; partner with agencies and creative teams to ensure content is insight-driven, personalized, compliant, and measurable.
• Use AI-enabled content development tools and frameworks to accelerate content creation while maintaining quality and compliance; establish measurement frameworks and optimize performance based on engagement and conversion insights.
• Partner with Flu and Covid HCP marketing teams to translate brand strategies into precision marketing activation plans and design segmentation, targeting, and omnichannel engagement approaches.
• Support content modularization, tagging, and deployment for personalization at scale; advise HCP marketers on personalization opportunities informed by customer behavior, engagement patterns, channel preferences, and predictive insights.
• Collaborate with commercial operations and sales leadership on AI-enabled next-best-action and customer engagement strategies; optimize HCP engagement ecosystems to deliver relevant content through the appropriate channel and at the appropriate time.
• Design integrated customer journeys across personal, non-personal, digital, field, and media channels; connect content, channels, and customer insights through orchestration strategies.
• Improve customer experiences through personalization, automation, and AI-enabled engagement; optimize journeys through testing, experimentation, and performance analytics.
• Champion AI/ML technologies, including recommendation engines and predictive analytics, and evaluate emerging capabilities for content development, engagement, targeting, and measurement.
• Define KPIs and measurement frameworks for segmentation effectiveness, content performance, and ROI; provide regular insights to franchise leadership and translate analytics into actionable recommendations.
• Collaborate with Commercial, Medical Affairs, Regulatory, GTMC, and Digital teams to align digital and content strategies with franchise objectives; partner with HCP marketing leadership on brand planning and campaign execution.
• Coordinate with consumer marketers, agencies, analytics teams, media partners, and commercial operations to deliver integrated customer experiences; act as franchise liaison to enterprise precision marketing, data, AI, and technology teams.

Benefits

• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• Company employee benefit programs; details are referenced as available separately.
• Rewards package recognizing employee contributions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director