Senior Director, Consumer Payments Marketing

Visa•Miami, FL

8d•$180,200 - $316,200•Onsite

About The Position

The Senior Director, Consumer Payments Marketing is a senior leader within Visa’s LAC Marketing organization, responsible for regional consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, Debit, and other business priorities. The role integrates planning and execution across markets, products, sponsorships, brand, and client opportunities, and connects consumer insights and product roadmaps with marketing activation. It leads senior managers focused on segment strategies and partners with Product, Sales, Client Marketing, Insights & Analytics, Sponsorships, and market teams to turn segment opportunities into marketing strategies, go-to-market plans, and measurable business outcomes. The position leads day-to-day consumer segment marketing execution across the region, working with product teams to support business goals across priority growth pillars. It adapts global strategic-segment platforms to regional markets and oversees strategies spanning premium positioning, travel, digital payments, debit, consumer experiences, and brand storytelling. The role is based in an office setting and requires at least three days in the office; the specific days are confirmed by the Hiring Manager. U.S. work authorization is required. Visa sponsorship and relocation assistance are not provided. Travel is required 5–10% of the time, and work hours vary with department needs.

Requirements

At least 12 years of work experience with a Bachelor’s degree, at least 10 years with an advanced degree, or at least 5 years with a Ph.D. (basic qualifications).
Background in consumer marketing, product marketing, or strategy in financial services, technology, fintech, or payments.
Experience translating consumer insights and segment strategies into actionable marketing plans with measurable business outcomes.
Strong strategic thinking and ability to connect consumer insights, segment behaviors, and cultural trends to product roadmaps and marketing activation.
Experience in highly matrixed organizations and influencing senior stakeholders across marketing, product, insights, analytics, sponsorships, and creative/media teams.
Ability to build cross-functional relationships and drive alignment across regions and business units.
Strong analytical skills and ability to translate data, research, and behavioral trends into strategic recommendations.
Experience managing and developing high-performing teams and fostering innovation and continuous improvement.
Excellent written and verbal communication skills, including articulating marketing rationale and shaping compelling narratives.
Fluency in English and Spanish.
U.S. work authorization; visa sponsorship is not provided.
Ability to work in an office at least three days per week.
Ability to travel 5–10% of the time.

Nice To Haves

At least 15 years of experience with a Bachelor’s degree, 12 years with an advanced degree, or 9 years with a Ph.D. (preferred qualifications).
Portuguese fluency.

Responsibilities

Lead Visa’s consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and Debit segments in LAC, translating insights, cultural trends, and consumer behaviors into marketing strategies and market plans.
Serve as the primary day-to-day business partner to LAC Product & Solutions teams, ensuring consumer marketing activity supports product marketing goals.
Adapt global strategic-segment work, including Infinite, new Travel positioning, Visa Destinations, and eCommerce platforms, for regional impact.
Connect long-term segment strategy with near-term activation and market-ready execution.
Lead integrated planning with media, creative, content, sponsorships, partnerships, and product partners.
Work with research and analytics teams to identify consumer and segment opportunities and use insights to inform marketing decisions and prioritization.
Align teams across markets around consumer-centric and segment-centric growth goals.
Oversee Affluent marketing strategy, including premium positioning, differentiated experiences, and partnerships.
Lead Cross-Border and travel marketing strategy, campaigns, product activation, and partnership leverage.
Oversee strategies to increase relevance, adoption, and engagement among Next Gen consumers.
Lead Debit marketing strategy to grow usage and preference.
Drive eCommerce marketing strategies to grow digital payments and online transaction preference.
Develop marketing approaches for New Payment Flows and digital payment innovations, turning product capabilities into consumer-facing value propositions.
Integrate consumer segment priorities into sponsorship and partnership activation strategies.
Develop segment-specific experience and benefits strategies, particularly for Affluent and Next Gen audiences, using Visa’s sponsorship and partnership portfolio.
Ensure sponsorship activations provide differentiated value and experiences for priority consumer segments.
Shape segment-specific consumer storytelling and reinforce Visa’s leadership in security, trust, innovation, and relevance.
Work with creative and brand teams to bring segment strategies to life through compelling, culturally relevant executions.
Build, lead, coach, and develop a high-performing team of senior managers, including providing direction, performance management, and professional development.
Foster a collaborative, innovative team environment aligned with strategic priorities.
Establish clear measurement of how segment marketing investments connect to business outcomes.