Director Consumer & Respiratory Precision Marketing – Flu Franchise

Sanofi • Morristown, NJ

8d • $178,500 - $257,833 • Hybrid

About The Position

Sanofi is seeking a Director of Consumer & Respiratory Precision Marketing to lead direct-to-consumer efforts for the Flu franchise and precision marketing for the respiratory portfolio, coordinating efforts with Covid. The role leads omnichannel and content strategy across healthcare professional (HCP) and patient segments, partnering with HCP marketing and the broader internal and external ecosystem to drive measurable commercial impact. It is an embedded strategic partner to franchise leadership at the intersection of AI-powered innovation and customer-centric content strategy.

The Director uses AI/ML, customer data, predictive analytics, and audience insights to optimize segmentation, personalize engagement, and scale content strategies. The position owns consumer and HCP precision marketing strategy, including seasonal Flu editorial planning, customer journey design, content development and optimization, AI-enabled marketing innovation, performance measurement, and cross-functional coordination.

The role is based in Morristown, New Jersey. The posting identifies the position as hybrid. The salary range is $178,500 to $257,833.33, with compensation determined commensurate with demonstrated experience. Employees may be eligible for company benefit programs.

Requirements

• Bachelor's degree in Marketing, Business, Digital Strategy, Computer Science, or a related field.
• At least 10 years of progressive experience in digital strategy or precision marketing, including at least 5 years in leadership roles.
• At least 5 years of experience in healthcare, pharmaceuticals, or life sciences.
• Experience implementing AI/ML in marketing or content contexts, including applying AI tools to content development and engagement optimization.
• Demonstrated track record of delivering measurable business results through segmentation and content strategy.
• Experience with AI/ML applications such as predictive analytics, NLP, recommendation engines, and personalization platforms.
• Experience with customer segmentation tools and audience analytics platforms.
• Experience with content management systems and digital asset management.
• Experience with marketing automation and CRM platforms, such as Veeva or Salesforce.
• Experience with customer data platforms for precision targeting.
• Experience with omnichannel marketing strategy and execution, data analytics and business intelligence tools, and customer journey orchestration and personalization technologies.
• Knowledge of healthcare regulatory compliance, including FDA and EMA requirements.
• Demonstrated success managing cross-functional teams within franchise or brand structures and building high-performing digital and content strategy teams.
• Experience presenting business performance and digital strategy outcomes to senior and C-level leadership.
• Proven ability to influence and drive change across large, matrixed organizations.

Nice To Haves

• MBA or advanced degree in a relevant field.
• Experience with pharmaceutical product launches and lifecycle management.
• Background in management consulting or growth-focused digital transformation.
• Certification in project management (PMP) or agile methodologies.
• Experience building or leading precision marketing programs in pharmaceutical or healthcare organizations.
• Expertise in customer segmentation, personalization, omnichannel engagement, and customer data activation.
• Experience overseeing consumer content development and optimization initiatives.
• Experience deploying AI-enabled marketing capabilities at scale.

Responsibilities

• Develop and execute segment-specific marketing strategies using audience insights, predictive targeting, and AI-powered personalization across HCP and patient touchpoints.
• Own customer segmentation, targeting, and personalization strategies for HCP and consumer audiences; develop audience frameworks, behavioral segments, and engagement models.
• Develop an always-on precision marketing editorial calendar aligned with Flu seasonal objectives, including demand shaping, pre-booking, season preparation, in-season activation, and post-season analytics.
• Design next-best-action and next-best-content approaches using customer data, AI models, and predictive analytics.
• Serve as the franchise subject matter expert on precision marketing, customer data strategy, and personalization best practices.
• Lead Flu consumer content strategy aligned to patient journeys, behavioral insights, and franchise priorities; identify opportunities across awareness, consideration, vaccination/adoption, adherence, retention, and advocacy.
• Oversee creation, adaptation, and optimization of consumer-facing content across digital, media, CRM, and emerging channels; partner with agencies and creative teams to ensure content is insight-driven, personalized, compliant, and measurable.
• Use AI-enabled content development tools and frameworks to accelerate content creation while maintaining quality and compliance; establish content measurement frameworks and optimize performance using engagement and conversion insights.
• Partner with Flu and Covid HCP marketing teams to translate brand strategies into precision marketing activation plans.
• Design HCP segmentation, targeting, and omnichannel engagement approaches; support content modularization, tagging, and deployment for personalization at scale.
• Advise HCP marketers on personalization opportunities based on customer behavior, engagement, channel preferences, and predictive insights.
• Collaborate with commercial operations and sales leadership on AI-enabled next-best-action and customer engagement strategies; optimize HCP engagement ecosystems to deliver relevant content through suitable channels.
• Design integrated customer journeys across personal, non-personal, digital, field, and media channels; connect content, channels, and customer insights into cohesive experiences.
• Improve customer experience through personalization, automation, and AI-enabled engagement, and optimize journeys through testing, experimentation, and performance analytics.
• Champion AI/ML technologies, including recommendation engines and predictive analytics, and evaluate emerging capabilities to improve content development, engagement, targeting, and measurement.
• Define KPIs and measurement frameworks for segmentation effectiveness, content performance, and ROI; deliver regular insights to franchise leadership.
• Use analytics and customer insights to identify optimization opportunities and translate performance data into actionable recommendations that improve business outcomes and customer experience.
• Collaborate with Commercial, Medical Affairs, Regulatory, GTMC, and Digital teams to align digital and content strategies with franchise objectives.
• Partner with HCP marketing leadership, consumer marketers, agencies, analytics teams, media partners, and commercial operations to deliver integrated customer experiences.
• Act as the franchise liaison to enterprise precision marketing, data, AI, and technology teams.
• Build alignment across stakeholders and influence change in a large, matrixed organization while maintaining focus on franchise goals and measurable outcomes.

Benefits

• Company employee benefit programs, for which employees may be eligible.
• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• A rewards package that recognizes employee contributions and impact.
• Opportunities for career growth through promotion or lateral moves, at home or internationally.

What This Job Offers

• Job Type: Full-time
• Career Level: Director