Associate Director of HCP Precision Marketing, RSV Franchise

Sanofi • Morristown, NJ

7h • $148,500 - $214,500 • Onsite

About The Position

The Associate Director of HCP Precision Marketing for the RSV franchise drives execution of healthcare professional (HCP) campaigns and messaging and leads integrated marketing strategy and brand planning. The role incorporates precision audience strategies, targeting, and activation to optimize engagement and is an integral member of the marketing organization, collaborating significantly with cross-functional teams.

The position leads HCP branded and unbranded campaign development and execution, including core claims and MLR review, and develops omni-channel HCP materials across websites, digital, social media, and influencer marketing. It coordinates agency deliverables, market research, analytics, campaign performance measurement, media activation, content planning, personalization, and optimization. The role also co-leads integrated brand plans, applies research and channel-mix learnings to audience strategies, maps vaccination journeys and meaningful customer moments, and develops GenAI-powered content materials.

The position is based in Morristown, New Jersey. The listed salary range is $148,500 to $214,500, with compensation determined based on demonstrated experience. Employees may be eligible for company benefit programs.

Requirements

• Bachelor's degree required.
• At least 5 years of experience in the healthcare, pharmaceutical, or life sciences industry.
• Proven track record of delivering measurable business results through segmentation and content strategy.

Nice To Haves

• MBA or advanced degree in a relevant field.
• Experience with pharmaceutical product launches and lifecycle management.

Responsibilities

• Manage development and execution of HCP branded and unbranded campaigns and core claims, including MLR review, using targeting and segmentation for precision campaign planning and activation.
• Lead development of HCP materials across omni-channel marketing, websites, digital, social media, and HCP influencer marketing, aligning content with audiences, journey stages, channels, and business objectives.
• Serve as the main contact for multiple agencies, ensuring deliverables meet strategic needs, timelines, and budgets and measuring outcomes across channels.
• Coordinate with HCP market research and analytics teams to develop research stimuli and project plans, and use insights to define valuable audience segments and engagement plans addressing barriers.
• Ensure research insights inform tactical execution, including audience segmentation, persona definition, and identification of relevant triggers.
• Coordinate campaign and audience KPIs and metrics for performance reporting across the engagement funnel.
• Co-lead development of integrated marketing brand plans and translate brand strategy into precision audience strategies.
• Track the impact of branded and unbranded HCP campaigns and use insights, testing, and continuous improvement to optimize targeting, messaging, channel mix, frequency, and sequencing.
• Evolve HCP vaccination journey mapping and moments-that-matter strategies, including behavioral signals, relevant triggers, and opportunities.
• Apply channel-mix and MMX learnings and sensitivity analysis, including promo-response curves and audience saturation.
• Lead media strategy activation with GTMC and A/B testing strategy, determining where broad reach, personalization, sequential messaging, retargeting, and trigger-based activation are appropriate.
• Define audience-led content strategy aligned with brand priorities and customer journeys, and build and manage content plans across campaigns, channels, and key customer moments.
• Develop content architecture and modularity to enable reuse, personalization, and scale, and orchestrate content sequencing across touchpoints.
• Develop GenAI-powered content materials to support consumer marketing activation.

Benefits

• Health and wellbeing benefits, including high-quality healthcare and prevention and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• Employees may be eligible to participate in company employee benefit programs.
• Mentoring, international mobility programs, and opportunities to grow across four continents.
• A rewards package that recognizes employee contributions and impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Director