Associate Director, HCP Marketing, LUMRYZ

Alkermes

1d•Hybrid

About The Position

Alkermes is seeking a strategic, execution-oriented Associate Director, HCP Marketing to support the continued growth of LUMRYZ® as a key member of the LUMRYZ marketing team. The role supports personal promotion of LUMRYZ to healthcare professionals (HCPs) and leads high-visibility programs, including the national speaker bureau, congresses, and commercial advisory boards. Success requires close partnership with the LUMRYZ marketing and Regional Brand Management teams, as well as cross-functional collaboration with marketing operations, meeting planning, medical, and other teams. The position works with field teams to gather feedback and turn it into actionable opportunities and tactics. The role develops and executes HCP promotional campaigns, manages speaker bureau and congress programs, and collaborates with internal teams and external creative agencies to deliver compliant, effective promotional materials. It also uses customer insights, market research, performance data, and competitive intelligence to improve HCP engagement and inform brand strategy. The position supports budget management and promotional review processes. Alkermes has a hybrid working environment. This role is described as flexible, with approximately 60% of time in the office and 40% from home. Overnight travel is approximately 30%, including some weekends. The annual base salary range is $165,000 to $195,000, and the position is eligible for an annual performance pay bonus. Alkermes offers a competitive benefits package; further details are available on its careers website.

Requirements

Bachelor’s degree in marketing, business, science, or a related field.
At least 10 years of pharmaceutical, biotech, or healthcare marketing experience.
Strong understanding of HCP engagement strategy and pharmaceutical promotion.
Strong strategic thinking, communication, and analytical skills.
Ability to operate effectively in fast-paced, matrixed organizations.
Collaborative, proactive, and execution-oriented mindset.
Ability to translate brand strategy into actionable tactical plans and execution.
Demonstrated success managing agencies and vendor partners.
Approximately 30% overnight travel, including some weekends.

Nice To Haves

At least 3 years of HCP marketing experience.
Experience managing peer-to-peer speaker bureaus, planning and executing congresses, and executing advisory boards.
Launch or launch-preparation experience.
Experience in rare disease and/or specialty markets.
Field experience.
MBA or advanced degree.
Experience in neurology, CNS, or sleep medicine.
Experience supporting digital HCP engagement initiatives and field promotion.

Responsibilities

Lead the development, execution, and pull-through of HCP personal promotional campaigns across various channels.
Lead the speaker bureau, including speaker deck development, training, performance monitoring, and optimization, in conjunction with Sunshine Act reporting.
Partner with Regional Brand Managers to execute HCP advisory boards and end-to-end congress strategy, including booth experiences, sponsorships, national product theaters, and post-congress action planning to maximize field pull-through.
Manage creative agency partners to deliver high-quality, impactful promotional assets on budget and aligned with brand strategy.
Ensure the patient journey and perspective are reflected in HCP messaging to drive meaningful engagement and clinical differentiation.
Partner with Data, Analytics & Insights to translate customer insights, market research, performance data, and competitive intelligence into actionable recommendations that enhance marketing resources, improve HCP engagement, and inform broader brand strategy.
Partner across Sales, Medical Affairs, Market Access, Commercial Operations, and Consumer Marketing to ensure strategic alignment across commercial touchpoints.
Guide promotional materials through the Medical, Legal, and Regulatory review process in Veeva PromoMats to achieve compliant, timely asset approval.
Support team budget management by tracking expenses across tactics and vendor contracts to ensure efficient resource allocation.
Work with field teams to gather feedback and incorporate it into actionable opportunities and tactics.