Director, HCP Marketing Lead

Insmed Incorporated • NJ Corporate Headquarters, NJ

1d • $177,000 - $242,000 • Hybrid

About The Position

Insmed is seeking a Director, HCP Marketing Lead to own the overarching healthcare professional (HCP) customer engagement strategy. Reporting to the Senior Director, U.S. Marketing Team Lead, this role translates market insights, clinical data, and prescriber dynamics into a compelling value narrative and directs the resourcing and execution of field sales marketing. The role develops differentiated HCP positioning and engagement strategies to influence clinical consideration, treatment initiation, and adoption.

The Director leads HCP messaging and communications across personal and non-personal promotional channels, coordinating with digital marketing on omnichannel execution. The position also leads sales marketing strategy, including resourcing, call objectives, execution frameworks, targeting models, and the development of field tools and clinical selling narratives. Close partnership with Sales Leadership, Sales Operations, Market Access, Training, Analytics, and other teams supports field readiness, strategy pull-through, and ongoing improvement based on customer and field feedback.

The role manages the HCP Agency of Record through the full promotional lifecycle, stewards materials through Medical, Legal, Regulatory (MLR) and compliance processes, and manages marketing budgets with Commercial Finance. This is a hybrid role based out of Insmed’s Bridgewater, New Jersey office, with remote work most of the time and in-person collaboration when needed. Occasional domestic travel of approximately 20% is required.

Requirements

• Bachelor’s degree and 10 or more years of biopharmaceutical brand management or marketing experience, or a Master’s degree and 6 or more years of such experience.
• Strong understanding of HCP decision journeys, customer segmentation and targeting, treatment adoption drivers, and factors influencing prescribing behavior.
• Ability to synthesize market research, competitive intelligence, and clinical data into actionable HCP strategies.
• Ability to connect marketing execution to measurable commercial outcomes, prioritize investments, and make data-informed decisions.
• Expertise translating complex scientific evidence into clear, compelling, differentiated HCP messaging frameworks that resonate across prescriber segments and drive clinical behavior change.
• Track record of designing, delivering, and pulling through successful field sales tools, messaging, and associated training.
• Exceptional executive presence, communication, and matrix-management skills, including the ability to influence without authority across high-performing teams.
• Thorough understanding of FDA regulations, promotional guidelines, and MLR review processes.
• Commitment to improving the lives of patients living with serious and rare diseases.
• Willingness to travel domestically approximately 20%.

Nice To Haves

• Prior experience in field sales and/or rare or orphan diseases.

Responsibilities

• Own the development and execution of the overarching HCP marketing strategy, translating brand objectives, market dynamics, insights, and clinical evidence into differentiated positioning and customer engagement strategies.
• Identify opportunities to influence clinical consideration, treatment initiation, and adoption by understanding HCP and patient decision journeys and the evolving treatment paradigm.
• Develop the core HCP messaging platform, translating complex clinical data into clear, credible, motivating messages that address unmet medical needs, treatment barriers, and preferences across HCP segments.
• Ensure alignment of core messaging across promotional channels.
• Define HCP communication strategy across personal and non-personal promotion channels, including audience priorities, content narratives, and engagement goals.
• Partner with digital marketing to translate communication strategy into coordinated omnichannel execution.
• Lead development and deployment of sales marketing strategy, defining resourcing, call objectives, execution frameworks, and targeting models in alignment with commercial priorities.
• Develop sales tools, resources, and clinical selling narratives in partnership with Sales Leadership, Sales Operations, Market Access, and Training to support field readiness and strategy pull-through.
• Collaborate across Marketing, Sales, Sales Operations, Training, Market Access, and Analytics to build and refine brand strategy, evaluate execution, and improve customer engagement.
• Establish field feedback loops to capture customer insights, identify barriers to treatment adoption, assess message effectiveness, and inform brand strategy and execution.
• Lead the HCP Agency of Record across the promotional lifecycle, from creative briefs and concept design through MLR review, production, and field release.
• Set agency scope, manage performance, and ensure high-quality, field-ready deliverables are delivered on time and within budget.
• Steward promotional tactics through MLR and compliance governance processes, partnering with Legal, Regulatory, Medical Affairs, and Compliance.
• Manage budgets with fiscal discipline, tracking spend against forecast and prioritizing vendor investments and field marketing resources with Commercial Finance.

Benefits

• Comprehensive medical, dental, and vision coverage, mental health support, annual wellbeing reimbursement, and access to an Employee Assistance Program.
• Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration.
• 401(k) plan with a competitive company match, annual equity awards, and participation in an Employee Stock Purchase Plan.
• Company-paid life and disability insurance.
• Company Learning Institute with access to LinkedIn Learning, skill-building workshops, leadership programs, mentorship connections, and networking opportunities.
• Employee resource groups, service and recognition programs, and opportunities to connect, volunteer, and give back.

What This Job Offers

• Job Type: Full-time
• Career Level: Director