Director, Duvyzat HCP Marketing

ITF Therapeutics•Concord, MA

1d•Hybrid

About The Position

The Director of HCP Marketing at ITF Therapeutics leads the commercial strategy and marketing initiatives that engage healthcare professionals in Duchenne muscular dystrophy. The role oversees omnichannel engagement, customer insights, congress strategy, and agency leadership, partnering with Sales, Medical Affairs, Market Access, Training, Compliance, Commercial Operations, and Leadership to support commercial performance and customer impact. This leader manages and mentors two HCP marketers and directs HCP marketing strategy, tactical planning, execution, market research, HCP product public relations, and performance measurement. The position is hybrid and requires regular attendance at the Concord, Massachusetts office; the description specifies both weekly attendance and the ability to be in the office two times a week.

Requirements

At least 7 years of marketing experience.
At least 5 years of experience marketing directly to healthcare professionals.
Proven track record identifying, initiating, developing, and maintaining strategic business relationships with HCPs in a rare disease space.
Ability to develop a working understanding of and communicate the unique challenges and experiences of HCPs and their patients.
Proven ability to manage and coordinate agencies, partners, and vendors to achieve strategic business goals.
Thorough knowledge of FDA requirements and regulations as they relate to HCP engagement and pharmaceutical marketing initiatives.
Outstanding communication skills and ability to work cross-functionally.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities and stakeholders simultaneously.
Ability and willingness to work at the Concord office; the description states weekly attendance and also specifies two times a week.

Nice To Haves

Experience in rare disease or neurological disorders.
Experience with people management.

Responsibilities

Lead the HCP marketing team in driving DUVYZAT engagement and awareness, including creation, development, and execution of HCP marketing strategy.
Develop the overall HCP marketing strategy and tactical plans, and oversee execution.
Create and lead omnichannel strategy across personal, promotional medical education, and non-personal engagement.
Manage and mentor a team of two HCP marketers, supporting capability development and business impact.
Lead strategic congress planning, advisory boards, and strategic HCP engagement initiatives.
Direct market research studies and use findings to refine messaging and strategies.
Navigate MLR requirements pertaining to HCP marketing.
Translate customer insights into commercial strategy and measurable business impact.
Establish KPIs, dashboards, and ROI measurement to optimize performance.
Lead HCP product public relations.
Provide leadership for agency strategy, governance, and accountability.
Ensure promotional excellence and compliance with FDA and MLR requirements.
Champion innovation, operational excellence, and continuous improvement.
Partner with Sales, Medical Affairs, Market Access, Training, Compliance, Commercial Operations, and Leadership.