Director, Duvyzat Patient Marketing

ITF Therapeutics•Concord, MA

16h•Hybrid

About The Position

The Director of Patient Marketing for Duvyzat at ITF Therapeutics develops and implements patient marketing initiatives aligned with the brand strategy. The role engages individuals, caregivers, and families affected by Duchenne muscular dystrophy (DMD), a rare genetic neuromuscular disease, and helps shape brand perception while driving adoption, compliance, and persistence. The position is hybrid and requires attendance at the Concord, Massachusetts office two days per week.

Requirements

At least 7 years of marketing experience.
At least 5 years of experience marketing directly to patient populations.
Ability to develop a working understanding of, and communicate effectively about, the challenges and experiences of people living with DMD and their families and caregivers.
Proven ability to manage and coordinate agencies, partners, and vendors to achieve strategic business goals.
Experience identifying and codifying KPI and ROI metrics and reporting them.
Thorough knowledge of FDA requirements and regulations applicable to pharmaceutical marketing.
Outstanding communication skills and ability to work cross-functionally.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities and stakeholders.
Must be able to work in the Concord office two days per week.

Nice To Haves

Experience in rare disease or neurological disorders.
Experience with people management.
Experience with omnichannel marketing and analysis.
Experience with ambassador programs and social influencer or social media programs.

Responsibilities

Lead the patient marketing team and develop, execute, and oversee patient marketing strategies and tactical plans to drive Duvyzat engagement and awareness.
Oversee patient education strategies across personal and non-personal channels, including branded and non-branded media and digital strategies.
Manage and mentor 1–2 marketers, supporting capability development and business impact.
Direct market research and use findings to refine messaging and strategies.
Navigate Medical, Legal, and Regulatory (MLR) requirements for patient marketing.
Collaborate with Patient Advocacy, Thought Leader Engagement, and HCP Marketing teams to gather field insights and develop content for patients, caregivers, and families.
Use social media and other digital outreach channels to support community engagement, and interpret digital analytics to optimize outreach strategies.
Identify patient engagement opportunities through focus groups, conferences, awareness and fundraising drives, and other events; coordinate ITF’s presence at these events.
Lead consumer product public relations.
Lead and develop the patient ambassador program.
Collaborate with the patient services HUB to support patients throughout the treatment journey.
Monitor market developments and insights and report findings.
Provide leadership for agency strategy, governance, and accountability.