Director, Duvyzat HCP Marketing
About The Position
As Director of HCP Marketing at ITF Therapeutics, this leader develops and implements strategies to engage and collaborate with healthcare professionals in Duchenne muscular dystrophy, a rare genetic neuromuscular disease. The role leads HCP commercial strategy, omnichannel engagement, customer insights, congress strategy, and agency leadership, partnering with Sales, Medical Affairs, Market Access, Training, Compliance, Commercial Operations, and Leadership to maximize commercial performance and customer impact. The position is hybrid and requires the ability to work from the Concord, Massachusetts office on a weekly basis. The posting also specifies the ability to be in the office two times a week.
Requirements
- At least 7 years of marketing experience.
- At least 5 years of experience marketing directly to HCPs.
- A proven track record of identifying, initiating, developing, and maintaining strategic business relationships with HCPs in a rare disease space.
- Ability to develop a working understanding of and effectively communicate the unique challenges and experiences of HCPs and their patients.
- Proven ability to manage and coordinate agencies, partners, and vendors to achieve strategic business goals.
- Thorough knowledge of FDA requirements and regulations related to HCP engagement and pharmaceutical marketing initiatives.
- Outstanding communication skills and ability to work cross-functionally.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities and stakeholders simultaneously.
- Ability to be in the Concord office two times a week.
Nice To Haves
- Experience in rare disease or neurological disorders is preferred.
- Experience with people management is preferred.
Responsibilities
- Lead the HCP marketing team and drive engagement and awareness of DUVYZAT, including creation, development, and execution of HCP marketing strategy.
- Develop the overall HCP marketing strategy and tactical plans, and oversee execution.
- Create and lead omnichannel strategy across personal, promotional medical education, and non-personal engagement.
- Manage and mentor a team of two HCP marketers, supporting capability development and business impact.
- Lead strategic congress planning, advisory boards, and strategic HCP engagement initiatives.
- Direct market research studies and use findings to refine messaging and strategies.
- Navigate MLR requirements pertaining to HCP Marketing.
- Translate customer insights into commercial strategy and measurable business impact.
- Establish KPIs, dashboards, and ROI measurement to continuously optimize performance.
- Lead HCP product public relations.
- Provide leadership for agency strategy, governance, and accountability.
- Ensure promotional excellence and compliance with FDA and MLR requirements.
- Champion innovation, operational excellence, and continuous improvement.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
