Director, HCP Marketing
About The Position
The Director, HCP Marketing is responsible for developing and executing the healthcare provider (HCP) engagement strategy for [Centanafadine (CTN), Agitation Associated with Dementia (AAD), or Major Depressive Disorder/Post-Traumatic Stress Disorder (MDD/PTSD)]. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs. The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
- 8+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement
- Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
- Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs
- Omnichannel marketing expertise, including digital and traditional HCP engagement tactics
- Strong analytical skills, with the ability to leverage data and insights to refine marketing execution
- Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI
- Excellent collaboration and communication skills, with experience working in cross-functional teams
- Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives
- Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders
Responsibilities
- Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brand objectives and competitive positioning.
- Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
- Develop promotional tools, messaging, and training resources to empower the field sales team and optimize HCP engagement.
- Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan.
- Utilize market research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.
- Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.
- Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts.
- Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
- Establish and track key performance indicators (KPIs) to assess HCP marketing effectiveness and optimize promotional investments.
- Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
Benefits
- Comprehensive medical, dental, vision, prescription drug coverage
- Company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance
- Tuition reimbursement
- Student loan assistance
- A generous 401(k) match
- Flexible time off
- Paid holidays
- Paid leave programs
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What This Job Offers
Job Type
Full-time
Career Level
Director
