LITFULO HCP Marketing Director

Pfizer • New York City, NY

6d • Onsite

About The Position

Pfizer Inflammation and Immunology strives to deliver breakthroughs that enable freedom from day-to-day suffering for people living with chronic inflammatory diseases, which can be debilitating, disfiguring, and distressing. LITFULO, is a JAK3/TEC inhibitor that received approval in June 2023 and was the first FDA-approved treatment for severe AA in adolescents (ages 12-17) and adults. Currently, there are three, FDA-approved medicine for severe AA, with new competitors entering the market starting in 2027. The US LITFULO team comprises a group of talented, diverse, tenacious colleagues and attracts employees focused on developing or enhancing their growth mindset. With several Pfizer Firsts under our belt, we remain focused on building an excellent, innovative brand with patients at the center of our mission. The team is driven by an unrelenting determination to embody Pfizer’s values and to be the catalyst for every team member’s success. We harness our individual and collective strengths and embrace the courage to pursue boldness. The LITFULO HCP Director is a crucial role that will lead all field force marketing efforts and support the strategy and execution of key HCP-focused resources. This high-visibility position will support key go-to-market milestones with strategic and tactical focus. This position will report to the US LITFULO Brand Lead and will work closely with cross-functional colleagues and external vendors.

Requirements

• Bachelor's Degree required
• 8+ years of experience in the pharmaceutical industry and 8+ years of Marketing experience
• Prior experience launching brands, campaigns, or other initiatives preferred
• Demonstrated success in developing, executing, and measuring complex programs or initiatives
• Strong team player with ability to gain alignment: Effective listening and communication skills – gathers input from key stakeholders.
• Ability to work under pressure, to take accountability for business challenges, think strategically and boldly to tackle complex problems.
• Proven track record of operating in a fast-paced, high-energy environment
• Ability to execute in the face of ambiguity or change
• Strong business acumen with excellent verbal and written communication skills for a wide variety of internal and external audiences, including senior Pfizer leadership and senior management from external organizations
• Demonstrated ability to manage vendors and individuals to impact business performance, including budget management, and performance metrics
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

Responsibilities

• Lead all personal promotional efforts including field force strategy, tactical execution, and training
• Support the branded HCP creative campaign evolution across major tactics & channels
• Support creation of our enhanced messaging platform by strategically incorporating market research and RC feedback to evolve the clinical narrative
• Lead the Field Insights Team to gather customer feedback directly from field roles and adapt and advance objection handling and promotional resource iteration in response
• platform based on new data, publications, as well as key market research insights to in core materials; ensure materials have appropriate metadata tagging and are hosted across personal and non-personal channels for metric tracking, reporting, and execution coaching
• Lead Omnichannel Insights gathering, synthesis, and action planning on monthly basis with XF team
• Serve as the LITFULO Segmentation Lead, responsible for tracking segmentation impact across HCP channels, refining field messaging based on segmentation-driven market research insights, and aligning updates with evolving brand performance metrics.
• Analyze launch performance and reporting metrics to adjust strategies and execute marketing levers to appropriately impact the business
• Lead all samples/supply initiatives including forecasting
• Work with sales leadership on key initiatives including POAs, District Roadshows, and preceptorships
• Lead planning and execution for FAST Start and POA
• Lead Field Tool and Technology strategy and capability building, ensuring enablement with data, insights, AI recommendation engines to execute promotional goals compliantly (Copilot, Scout, ACR)
• Collaborate closely with cross-functional team members including Sales, Commercial Effectiveness, Medical, Compliance, Integrated insights and strategy (IIS), and Professional Relations Team (PRT) to advance critical workstreams

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage
• Relocation assistance may be available based on business needs and/or eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Senior