Director, HCP Marketing & Digital Strategy

Halozyme, Inc. • Ewing, NJ

1d • $180,000 - $252,000

About The Position

The Director, Healthcare Professional (HCP) Marketing & Digital Strategy is a senior HCP marketing leader responsible for shaping the next phase of XYOSTED growth. The role leads HCP strategy and execution for an anticipated expanded-label launch and expansion into new channels, while advancing digital, EHR, point-of-care, HCP education, peer-to-peer, and KOL engagement capabilities. The position requires a strategic, hands-on marketer able to guide work from strategy through execution and lead cross-functional teams and external partners.

Requirements

• Bachelor’s degree and at least 15 years of pharmaceutical, biotechnology, or related commercial experience, including significant HCP marketing experience.
• Demonstrated success leading HCP brand strategy, launches, label expansions, or other major commercial initiatives.
• Strong digital and omnichannel marketing capabilities, with the ability to translate strategy into hands-on execution.
• Experience managing agencies, media or technology vendors, budgets, and complex cross-functional initiatives.
• Experience with HCP education, peer-to-peer programming, and/or KOL engagement.
• Strong strategic thinking, business judgment, and bias for action.
• Proven ability to lead and influence cross-functional teams without direct authority.
• Strong communication, presentation, stakeholder management, and organizational skills.
• Ability to operate effectively in a lean, fast-moving commercial organization and personally drive work from concept through execution.

Nice To Haves

• Advanced degree.
• Experience developing or executing EHR, point-of-care, or other technology-enabled HCP marketing programs.
• Experience incorporating access, affordability, or price-transparency information into HCP marketing programs.
• Experience in men’s health, endocrinology, urology, testosterone replacement therapy, or other relevant therapeutic areas.

Responsibilities

• Lead development and execution of XYOSTED’s HCP marketing strategy in partnership with commercial and marketing leadership.
• Lead HCP strategy and execution for the anticipated expanded-label launch, including positioning, messaging, launch planning, field readiness, and promotional assets.
• Build HCP strategy for expansion into new channels, including segmentation, targeting, customer insights, messaging, channel strategy, and execution.
• Advance digital HCP marketing capabilities, including EHR and point-of-care initiatives to identify appropriate patient opportunities and provide HCPs with relevant brand, access, and affordability information.
• Lead HCP media strategy and execution, including audience development, channel selection, investment allocation, vendor partnerships, measurement, and optimization.
• Identify, execute, and manage AI-enabled HCP marketing projects and tactics, including content development, insight generation, and workflow automation, in alignment with brand strategy and Medical, Legal, and Regulatory review requirements.
• Develop and execute HCP education and peer-to-peer engagement strategies, including educational programs, webinars, and product theaters.
• Support KOL identification, engagement, and relationship strategy with cross-functional stakeholders.
• Partner with agencies and external vendors to develop creative and promotional programs that support brand objectives.
• Collaborate with Sales, Market Access, Medical Affairs, Regulatory, Legal, Analytics, Sales Training, and other partners to ensure strategic alignment and executional excellence.
• Establish KPIs and measurement plans, evaluate program effectiveness, translate insights into action, and optimize marketing investments.
• Manage assigned budgets, forecasts, vendor relationships, and scopes of work with fiscal discipline.

Benefits

• Comprehensive benefits program, including an Employee Stock Purchase Program and 401(k) matching.
• Learning, development, and progression opportunities through in-house programs and tuition reimbursement.
• Collaborative, innovative team environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Director