Director, HCP Marketing

Bicara Therapeutics•Boston, MA

1d•$231,000 - $269,000•Hybrid

About The Position

Bicara Therapeutics is seeking a Director, Healthcare Professional Marketing (HCP) Lead to develop, lead, and execute HCP marketing strategy and promotions for its lead candidate, Ficerafusp Alfa. The role is a critical part of launch readiness and works closely with the Senior Director, Marketing to develop commercial HCP promotion strategy and tactical plans for Ficerafusp Alfa in head and neck squamous cell carcinoma (HNSCC) in the United States. This is a high-impact, highly visible role that partners with Commercial Strategy, Commercial Operations, Market Access, Medical Affairs, Insights & Analytics, Legal & Compliance, Competitive Intelligence, Sales, and Training. The role manages agency partners and oversees workstreams involving broad internal and external collaboration. The position is based in Bicara’s Boston office and follows a hybrid schedule, with three in-office days each week. Travel may be required up to 25% of the time.

Requirements

Bachelor’s degree required.
At least 8 years of experience in biopharma, marketing, or other commercial roles.
Oncology experience required.
Experience operating in evolving market and organizational dynamics.
Strong clinical, scientific, marketing, and oncology business acumen.
Experience developing brand plans in support of business objectives.
Strong communication and cross-functional leadership skills.
Alignment with Bicara’s core values.
Ability to travel up to 25% of the time.

Nice To Haves

Advanced degree preferred.
New product launch experience preferred.

Responsibilities

Lead HCP marketing strategy for Ficerafusp Alfa’s lead indication in first-line recurrent or metastatic HPV-negative HNSCC in preparation for potential US FDA approval.
Assess the US market opportunity, gather insights on sources of business and market opportunities, analyze the competitive landscape, identify site-of-care and key-account segmentation needs, develop differentiated product and indication positioning, and tailor messages to target audiences.
Develop and execute the HCP launch plan across personal promotion, digital and media marketing, peer-to-peer promotions, and congress.
Lead end-to-end development of the HCP messaging platform, including the core visual aid, derivative materials for personal and non-personal promotion, and pull-through across training and resource rollout initiatives.
Oversee HCP digital and media strategy and execution, including the development, implementation, and optimization of the multichannel marketing mix and the creation and deployment of educational resources aligned with brand objectives and KPIs.
Collaborate with Medical Affairs, field medical, Commercial Strategy and Market Development, and commercial field teams to align HCP strategy, launch objectives, key messaging, and functional roadmaps.
Engage physician experts, including key opinion leaders, regional opinion leaders, and community stakeholders, to identify market needs and opportunities.
Partner with Sales Training and field leadership to develop learning standards, provide input on learning modules, and support product certifications.
Ensure compliant marketing processes, programs, and internal reports are developed, implemented, and administered consistently with corporate guidance and regulatory, legal, and ethical guidelines.
Manage and track budget spending to keep operations within approved budget and phasing.