Director, US HCP Marketing - Lupus

Biogen•Cambridge, MA

2d•$199,000 - $274,000

About The Position

The Director, US HCP Marketing – Lupus is a senior leader on Biogen’s US Lupus Marketing team, responsible for shaping and executing the healthcare professional (HCP) strategy as the organization prepares for potential launches in lupus. The role translates brand strategy into an integrated HCP experience across personal and non-personal promotion, peer-to-peer programming, and conferences. It leads complex, highly visible initiatives and works across functions to achieve shared objectives, applying strong scientific and commercial judgment, launch leadership, communication, and influence. The position owns the integrated HCP strategy and launch plan across indications, develops messaging and campaigns, and leads competitive readiness. It directs personal and non-personal promotion, customer journeys, field resources, channel strategy, performance measurement, and optimization. It also leads Liti HCP programming and conference strategy, including congress presence, industry sessions, exhibits, speaker programs, and peer-to-peer education. The Director partners with internal teams, agencies, vendors, professional organizations, and external experts; manages the HCP marketing budget; and leads, coaches, and develops the HCP marketing team. Biogen describes itself as a global, mid-sized biotechnology company committed to inclusion and belonging and to delivering life-changing medicines. The role is classified as Management. The base compensation range is $199,000–$274,000, with eligible regular employees also able to receive short- and long-term incentives.

Requirements

Bachelor’s degree required.
10 or more years of broad commercial experience in the pharmaceutical, biotechnology, or related healthcare industry, including 5 or more years of marketing experience or equivalent.
Demonstrated experience leading HCP strategy and execution across personal promotion, non-personal promotion, and customer programming.
Previous product launch experience required.
Proven ability to develop and execute marketing strategies that achieve business objectives in a competitive marketplace.
Experience in immunology and specialty markets required.
Strong understanding of HCP omnichannel strategy, segmentation, customer journeys, media, content planning, performance measurement, and optimization.
Strong scientific and medical aptitude, including the ability to communicate complex clinical concepts clearly and accurately.
Demonstrated success leading agency partners, cross-functional teams, complex budgets, and multiple high-priority workstreams.
Working knowledge of legal, regulatory, and compliance requirements governing pharmaceutical promotion and HCP engagement.

Nice To Haves

MBA or advanced degree in business, marketing, life sciences, or a related field.
Experience preparing a specialty or biologic brand for launch.
Rheumatology and dermatology experience.
Experience leading congress strategy, peer-to-peer education, speaker programs, and other professional programming.
Experience in Sales or other commercial functions, including Market Access, Insights and Analytics, Patient Services, or Sales Management.

Responsibilities

Own the integrated US HCP strategy and launch plan for lupus across indications, aligned with overall brand positioning and strategy.
Translate HCP needs, research, competitive intelligence, complex data, and medical expert feedback into messaging, strategic choices, and customer priorities.
Lead development of HCP message architecture, creative platform, and branded and unbranded campaigns, ensuring scientific rigor, differentiation, and consistency across channels.
Lead cross-functional competitive readiness planning, identify risks and opportunities, recommend course corrections, and prepare for clinical, regulatory, access, and market events.
Lead, coach, and develop HCP marketing team members, set priorities, build strategic and leadership capabilities, and foster a high-performance culture and executional excellence.
Develop personal and non-personal promotion strategy and create field-facing campaigns, visual aids, objection handlers, educational resources, and other customer-engagement tools.
Own HCP non-personal promotion across digital, email, web, paid media, print, video, third-party platforms, and other relevant channels.
Translate brand strategy into customer objectives, call priorities, resources, and pull-through plans to drive sales force effectiveness.
Engage customer-facing teams and external HCP customers to gather insights, strengthen credibility, and improve content, deployment, and customer experience.
Design coordinated customer journeys and channel sequencing to address HCP needs and improve reach, engagement, and progression toward action.
Partner with Omnichannel, Insights and Analytics, Media, Technology, and agency teams to analyze data, define customer segments, inform decisions, and identify execution opportunities.
Set KPIs and impact assessments; use performance data to guide investment and optimize content, channel mix, sequencing, and timing.
Lead the Liti HCP programming and conference strategy, including congress presence, non-CME industry sessions, exhibit experiences, peer-to-peer education, and speaker programs.
Prioritize program and congress investments based on strategy, customer needs, competitive dynamics, market events, launch timing, and expected impact.
Partner with the Thought Leader Liaison team on branded speaker bureau strategy, including faculty identification and development, training and certification, content alignment, and field deployment planning.
Oversee program content, faculty strategy, execution standards, measurement, and post-event insight capture.
Advise the lupus marketing team, challenge leadership appropriately, influence decisions, and advance customer strategy, launch readiness, and brand performance.
Lead agency and vendor selection, scope, briefing, and performance management, setting standards for high-impact, compliant, customer- and leadership-ready work.
Own the HCP marketing budget and investment recommendations, aligning resources with high-impact priorities using customer, market, and performance insights.
Establish governance, decision points, timelines, and accountability across workstreams; resolve risks and interdependencies.
Build relationships with key customers, professional organizations, and external experts to gather insights and enhance Biogen’s credibility.

Benefits

Short- and long-term incentives, including cash bonus and equity incentive opportunities, for eligible regular employees.
Medical, dental, vision, and life insurance.
Fitness and wellness programs, including fitness reimbursement.
Short- and long-term disability insurance.
A minimum of 15 days of paid vacation and year-end shutdown time off from December 26 through December 31.
Up to 12 company-paid holidays and 3 paid days off for Personal Significance.
80 hours of sick time per calendar year.
Paid maternity and parental leave.
401(k) program with company-matched contributions.
Employee stock purchase plan.
Tuition reimbursement of up to $10,000 per calendar year.
Employee Resource Groups participation.