Director, US TUKYSA HCP Marketing Lead

Pfizer • New York City, NY

1d

About The Position

Pfizer Commercial Oncology is focused on advancing cancer care through a portfolio of therapies and a goal of delivering eight breakthroughs by 2030. Pfizer Oncology’s portfolio spans breast, genitourinary, hematology, gastrointestinal and thoracic cancers. The US Breast Cancer Business includes IBRANCE, TUKYSA in metastatic breast cancer, and a pipeline of breast cancer innovation. TUKYSA is approaching an important period, including the anticipated launch of the HER2CLIMB-05 first-line maintenance indication in HER2-positive metastatic breast cancer, with a PDUFA date of October 17, 2026. TUKYSA is also indicated for HER2-positive metastatic colorectal cancer, with pivotal trial readouts anticipated in both indications over the coming years.

The Director, US TUKYSA HCP Marketing Lead is a strategic and operational leadership role and an individual contributor in a highly matrixed environment. The Director serves as the strategic architect of TUKYSA HCP marketing, owning positioning, value proposition, core claims and messaging architecture. The role leads the HCP agency partnership and is the primary Marketing partner to Sales for personal promotion, ensuring marketing strategy translates into effective field execution.

The Director reports to the Sr. Director, US TUKYSA Lead and works closely with Sales, Insights & Analytics, Medical, Regulatory, Legal and other cross-functional partners. The role also provides strategic direction, coaching and development to HCP marketing colleagues and agency partners.

Requirements

• Bachelor’s degree with 8 or more years of experience; or MBA/MS with 7 or more years of experience; or PhD/PharmD with 5 or more years of pharmaceutical/biotech commercial experience, including HCP marketing.
• Demonstrated experience developing HCP positioning, messaging and segmentation strategies.
• Experience leading promotional materials through MLR review.
• Ability to independently interpret clinical evidence, primary market research and customer insights and translate them into commercial strategy.
• Demonstrated success leading complex, high-impact initiatives across a matrixed organization.
• Ability to influence stakeholders, coach and develop others, and achieve results through the work of colleagues.
• Strong commercial judgment and demonstrated agency, investment and budget management capabilities.
• Strong written, verbal and executive communication skills.
• Breadth of leadership experience, including influencing and collaborating with peers, developing and coaching others, and overseeing and guiding colleagues’ work to achieve meaningful outcomes and business impact.
• Authorization to be employed in the United States by any employer; the role requires permanent US work authorization.

Nice To Haves

• Advanced degree such as MBA, PharmD, PhD or equivalent.
• Oncology commercial experience, particularly in breast cancer or solid tumors.
• Launch experience in a highly competitive and evolving market.
• Field Sales or other customer-facing experience.
• Experience developing integrated HCP strategies spanning personal and non-personal promotional channels.

Responsibilities

• Set and evolve HCP marketing strategy through launch and beyond, translating customer, competitive and performance dynamics into strategic, executional and investment decisions.
• Define TUKYSA HCP positioning, value proposition, messaging and claims architecture to support competitive differentiation as the market evolves.
• Establish HCP segmentation and targeting strategy, identifying priority customers and differentiated engagement approaches with Insights & Analytics.
• Direct HCP personal promotion from strategy through execution, including core promotional resources, objection handling and MLR review.
• Direct the integrated HCP marketing tactical plan and investment portfolio, prioritizing and allocating resources across HCP Marketing and establishing success measures with Insights & Analytics.
• Serve as the primary Marketing partner to Sales, translating HCP strategy and messaging into field execution and incorporating field insights.
• Synthesize customer, clinical, competitive and performance insights into strategic action, optimizing messaging, execution and investment based on in-market learning.
• Drive HCP marketing execution through others by setting priorities and accountability and providing strategic direction, coaching and development to colleagues and agency partners.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holidays and personal days.
• Paid caregiver/parental and medical leave.
• Medical, prescription drug, dental and vision coverage.
• Eligibility to participate in Pfizer’s Global Performance Plan, with a bonus target of 20% of base salary.
• Eligibility to participate in a share-based long-term incentive program.
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director