Director, JIDEYTRO HCP Marketing

Nuvalent, Inc.

1d•$220,000 - $250,000

About The Position

The Director, JIDEYTRO HCP Marketing will contribute to the launch of JIDEYTRO for TKI-naïve ROS1+ NSCLC while advancing the existing indication for TKI-pretreated ROS1+ NSCLC. Reporting to the Senior Director, Brand Lead, the role develops HCP engagement strategies, messaging, personal promotion materials, and a comprehensive tactical plan informed by customer insights and market evaluation. The position also refines tactics for the in-market indication as needed. As a member of the Marketing Team, the Director collaborates with Digital Marketing and other HCP marketers on coordinated strategies, digital assets, budgets, and performance measurement. The role works cross-functionally with Medical Affairs, Legal/Compliance, Regulatory, Commercial Operations, Sales, and Sales Training, and periodically engages with HCP customers. It also manages agency partners and vendors, supports field-force training and advisory boards, and adapts to changing timelines and ways of working as the organization navigates GSK integration.

Requirements

Bachelor’s degree.
At least 10 years of biopharma experience, including at least 5 years of oncology marketing experience.
U.S. product or indication launch experience.
Extensive experience in personal promotion tactics, creative campaigns, market research including testing messages and promotional materials, message development, tactical planning, and HCP or sales-force engagement.
Ability to manage multiple projects, prioritize effectively, and communicate across the organization.
Experience managing vendors, dynamic timelines, scenario planning, organizational socialization, and budgets.
Track record of successful cross-functional collaboration.
Willingness to travel domestically up to 20%.
Strong attention to detail and ability to produce high-quality work independently.
Ability to work independently and collaboratively with peers, managers, and senior stakeholders, including sharing workstreams and content with other marketers.
Ability to scenario plan, work through ambiguity, and adapt to evolving conditions.
Strong scientific and clinical orientation; comfort with data and ability to translate complex information into business implications, recommendations, and a credible narrative.
Ability to engage with and inspire confidence in sales teams and HCPs.
Results orientation and ability to work in a dynamic, fast-paced environment.
Strong interpersonal, analytical, written, verbal, presentation, organizational, and real-time processing skills.
Proficiency with Microsoft Word, PowerPoint, Teams or Zoom, and Veeva PromoMats.

Nice To Haves

NSCLC marketing and/or sales experience.

Responsibilities

Periodically engage with JIDEYTRO HCP customers to gather insights and improve strategy and execution.
Partner with cross-functional colleagues to identify insight gaps, synthesize findings, and make insight-backed recommendations for HCP strategies, messaging, and tactical plans.
Develop HCP engagement strategies aligned with overall Brand Strategy.
Lead development of the HCP tactical plan, including budget allocation and KPIs.
Collaborate with Digital Marketing, Thought Leader Liaisons, and other HCP marketers to develop and execute a comprehensive tactical plan, budget, and performance measurement plan.
Coordinate with patient- and healthcare decision-maker-directed marketers to support a holistic customer experience.
Lead development of insight-driven HCP messaging and HCP campaigns as needed.
Lead development of HCP Peer-to-Peer and Congress strategy with the other HCP Marketing Director and Thought Leader Liaisons, and contribute to or oversee execution as needed.
Lead development of HCP personal promotion materials, including Core Visual Aid, manage agency partners, and collaborate with Medical, Legal, and Regulatory on review and approval.
Train the Field Sales Force on HCP engagement strategy and tactics to support execution aligned with brand messages and strategy.
Lead the JIDEYTRO Field Sales Advisory Board to gather feedback and optimize promotional materials.
Evaluate tactic performance against KPIs over time and adjust execution as needed.
Manage the tactical budget throughout the year, optimizing or reallocating it as needed and aligning proposed changes with the Brand Lead and Brand Strategy.
Contribute to leadership presentations, including Launch Readiness Reviews and alignment on strategic decisions and promotional materials or campaigns.
Adapt to changes in timelines and ways of working as the organization navigates GSK integration.