Associate Director, HCP Marketing, LUMRYZ

Alkermes•Waltham, MA

2d•$165,000 - $195,000•Hybrid

About The Position

Alkermes is seeking a strategic and execution-oriented Associate Director, HCP Marketing to support the continued growth of LUMRYZ as a key member of its marketing team. The role supports personal promotion of LUMRYZ to healthcare professionals and leads high-visibility programs, including the national speaker bureau, congresses, and commercial advisory boards. It works closely with the LUMRYZ marketing and Regional Brand Management teams and partners across marketing operations, meeting planning, medical, and other functions. Specialty or rare disease market experience is strongly preferred, as is comfort working with field teams to gather feedback and turn it into actionable opportunities and tactics. The position operates in a hybrid, flexible environment, with approximately 60% of time in the office and 40% working from home. Overnight travel is approximately 30%, including some weekends. The annual base salary range is $165,000–$195,000, and the position is eligible for an annual performance pay bonus. Alkermes offers a competitive benefits package; further details are available on the company careers website.

Requirements

Bachelor’s degree in marketing, business, science, or a related field.
At least 10 years of pharmaceutical, biotech, or healthcare marketing experience.
Strong understanding of HCP engagement strategy and pharmaceutical promotion.
Strong strategic thinking, communication, and analytical skills.
Ability to operate effectively in fast-paced, matrixed organizations.
Collaborative, proactive, and execution-oriented mindset.
Ability to translate brand strategy into actionable tactical plans and execution.
Demonstrated success managing agencies and vendor partners.
Willingness to travel overnight approximately 30%, including some weekends.

Nice To Haves

At least 3 years of HCP marketing experience.
Experience with peer-to-peer speaker bureau management, congress planning and execution, and advisory board execution.
Launch or launch preparation experience.
Rare disease and/or specialty market experience.
Field experience.
MBA or other advanced degree.
Experience in neurology, CNS, or sleep medicine.
Experience supporting digital HCP engagement initiatives and field promotion.

Responsibilities

Lead the development, execution, and pull-through of HCP personal promotional campaigns across various channels.
Lead the speaker bureau, including speaker deck development, training, performance monitoring, and optimization in conjunction with Sunshine Act reporting.
Partner with Regional Brand Managers to drive HCP advisory board execution and end-to-end congress strategy, including booth experiences, sponsorships, national product theaters, and post-congress action planning to maximize field pull-through.
Manage creative agency partners to deliver high-quality, impactful promotional assets on budget and aligned with brand strategy.
Ensure the patient journey and perspective are incorporated throughout HCP messaging to drive meaningful engagement and clinical differentiation.
Partner with Data, Analytics & Insights to translate customer insights, market research, performance data, and competitive intelligence into actionable recommendations that enhance marketing resources, improve HCP engagement, and shape broader brand strategy.
Partner with internal teams, including Sales, Medical Affairs, Market Access, Commercial Operations, and Consumer Marketing, to ensure strategic alignment across commercial touchpoints.
Guide promotional materials through the Medical, Legal, and Regulatory (MLR/PARC) review process in Veeva PromoMats to achieve compliant, timely asset approval.
Support team budget management and track expenses across tactics and vendor contracts to ensure efficient resource allocation.