Associate Director US Respiratory Marketing - Consumer
About The Position
The Associate Director, U.S. Respiratory Marketing leads the development and execution of integrated consumer marketing strategies focused on patient acquisition for a respiratory product. The role drives awareness, patient engagement, and the patient ask, and serves as a strategic partner on the brand team. It collaborates with consumer media, market research, patient support, CRT, and agency partners to deliver customer-centered patient-acquisition experiences. The role leads consumer marketing workstreams and provides recommendations that shape brand growth and long-term commercialization plans. The position requires deep understanding of the COPD marketplace, competitive landscape, patient needs, and healthcare environment. Marketing work must comply with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes. The role is hybrid, based primarily in North Wales, Pennsylvania, with 10% travel and a day shift.
Requirements
- Bachelor’s degree or equivalent (BA/BS).
- At least 5 years of combined relevant experience in healthcare or the pharmaceutical industry, including sales, marketing, market research, sales/marketing support, or another relevant role.
- Ability to travel; the posting specifies 10% travel.
- Required skills listed: Adaptability, Agile Principles, Brand Marketing, Creativity, Customer Insights, Financial Analysis, Market Access, Market Research, Pricing Strategies, Product Management, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, and Strategic Thinking.
- Additional required skills listed: Adaptability, Brand Management, Consumer Marketing, Digital Consumer Engagement, Digital Marketing, Market Research, Market Segmentation, Omnichannel Marketing, Product Launches, Strategic Planning, and Strategic Thinking.
Nice To Haves
- Prior experience in promotion or brand/marketing management; a segment or customer-facing role (such as Solutions Consultant, Account Executive, or Customer Team Leader); strategy realization; market access; contracting/payer marketing; or global marketing.
- Strong strategic thinking, an innovative mindset, and results orientation.
- Ability to work effectively with cross-functional teams and influence others in a fast-paced, ambiguous environment.
- Knowledge of the healthcare environment, current healthcare trends, and managed care.
- Understanding of commercial and regulatory requirements in the pharmaceutical industry.
- Knowledge of the company’s internal structure, policies, operations, and approval processes.
- Demonstrated project management, problem-solving, and analytical skills.
- Strong business acumen and critical thinking skills.
- External mindset, including awareness of digital and technological trends and focus on consumers, patients, and customers.
- Ability to prioritize and align work with organizational priorities and collaborate across internal teams and externally with customers.
- Strong collaboration, relationship-building, teamwork, and written and verbal communication skills.
- Adaptability and resourcefulness.
Responsibilities
- Lead consumer marketing strategies supporting respiratory product growth, including disease awareness, brand differentiation, and patient ask.
- Translate consumer insights, market research, customer feedback, and business performance data into marketing strategies and recommendations.
- Implement audience segmentation and messaging aligned with target patient populations.
- Partner with media, analytics, and agency teams to develop omnichannel engagement plans across television, digital, social, search, point-of-care, website, and emerging channels.
- Partner with the Content Development Lead on consumer initiatives, including website enhancements, media drivers, and educational resources.
- Collaborate with CAT and the agile team on concept development, testing, and measurement of direct-to-consumer campaigns and patient acquisition programs.
- Serve as the day-to-day contact for the creative agency of record, ensuring strategic alignment, effective resource utilization, and timely, on-budget delivery of high-quality marketing programs.
- Develop expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify opportunities to accelerate brand growth.
- Ensure activities comply with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes.
Benefits
- Medical, dental, vision, healthcare, and other insurance benefits for employees and family
- Retirement benefits, including 401(k)
- Paid holidays
- Vacation
- Compassionate days
- Sick days
- Annual bonus eligibility
- Long-term incentive eligibility, if applicable
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What This Job Offers
Job Type
Full-time
Career Level
Senior
