Associate Director US Respiratory Marketing - Consumer

Merck•North Wales, PA

1d•$142,400 - $224,100•Hybrid

About The Position

The Associate Director, U.S. Respiratory Marketing leads the development and execution of integrated consumer marketing strategies focused on patient acquisition, including driving awareness, patient engagement, and requests for the respiratory product. The role is a strategic partner on the brand team, working closely with consumer media, market research, patient support, CRT, and agency partners to deliver customer-centered patient-acquisition experiences. The individual leads consumer marketing workstreams and makes strategic recommendations that support brand growth and long-term commercialization plans. The position requires a bachelor’s degree or equivalent and at least five years of combined relevant experience in healthcare or the pharmaceutical industry. It is a hybrid role based primarily in North Wales, Pennsylvania, with 10% travel. The role is a regular employee position, with no relocation offered and no visa sponsorship. Compensation for the primary location is $142,400–$224,100, with eligibility for an annual bonus and long-term incentive, if applicable.

Requirements

Bachelor’s degree or equivalent (BA/BS).
At least five years of combined experience in healthcare or the pharmaceutical industry, including sales, marketing, market research, sales/marketing support, or another relevant role.
Able to travel 10%.
Required skills include adaptability, agile principles, brand marketing, creativity, customer insights, financial analysis, market access, market research, pricing strategies, product management, promotions management, sales support, stakeholder influence, strategic planning, and strategic thinking.
Required skills also include brand management, consumer marketing, digital consumer engagement, digital marketing, market segmentation, omnichannel marketing, and product launches.

Nice To Haves

Prior experience in promotion or brand/marketing management; a segment or customer-facing role; strategy realization; market access; contracting/payer marketing; or global marketing.
Strong strategic thinking, an innovative mindset, and results orientation.
Ability to work successfully with cross-functional teams and influence others in a fast-paced, ambiguous environment.
Knowledge of the healthcare environment, current healthcare trends, and managed care.
Understanding of commercial and regulatory requirements in the pharmaceutical industry.
Knowledge of the company’s internal structure, policies, operations, and approval processes.
Demonstrated project management, problem-solving, and analytical skills.
Strong business acumen and critical thinking skills.
An external mindset, including awareness of digital and technological trends and a focus on consumers, patients, and customers.
Ability to prioritize and align work with organizational priorities and collaborate across internal teams and with external customers.
Strong collaboration, relationship-building, teamwork, and written and verbal communication skills.
Adaptability and resourcefulness.

Responsibilities

Lead consumer marketing strategies supporting respiratory product growth, including disease awareness, brand differentiation, and patient requests.
Translate consumer insights, market research, customer feedback, and business performance data into actionable strategies and recommendations.
Implement audience segmentation and develop messaging aligned with target patient populations.
Partner with media, analytics, and agency teams to develop omnichannel engagement plans across television, digital, social, search, point-of-care, websites, and emerging channels.
Partner with the Content Development Lead on consumer initiatives, including website enhancements, media drivers, and educational resources.
Collaborate with CAT and the agile team on development, testing, and measurement of direct-to-consumer campaigns and acquisition programs.
Serve as the day-to-day contact for the creative agency of record, ensuring strategic alignment, effective resource use, and timely, on-budget delivery of high-quality marketing programs.
Develop expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify opportunities for brand growth.
Ensure activities comply with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes.