Associate Director, US Patient Marketing

Rhythm Pharmaceuticals•Boston, MA
•$160,000 - $240,000•Hybrid

About The Position

The Associate Director, US Patient Marketing is a key member of Rhythm’s US Marketing team, supporting patient- and caregiver-focused initiatives across the US portfolio. Reporting to the Director, US Patient Marketing, this role helps translate patient, caregiver, and market insights into integrated strategies and programs that address barriers throughout the patient journey, from disease recognition and patient identification through treatment initiation and long-term engagement. The position works on priority initiatives, partners closely across functions, and identifies opportunities to strengthen the patient experience and advance business objectives. The role calls for a proactive self-starter who learns quickly, connects complex information, and creates momentum with limited direction. The successful candidate will work through ambiguity, anticipate needs, influence without authority, and maintain strong strategic and executional standards in a fast-paced environment. The role is based at Rhythm’s Boston, Massachusetts corporate office and follows a hybrid-work model, with office attendance coordinated with the department and business needs. Travel is required, up to 15% based on business needs. The expected salary range is $160,000–$240,000. Actual pay depends on experience, level, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and company performance. The role may also be eligible for benefits and other compensation, such as restricted stock units.

Requirements

  • Bachelor’s degree required.
  • 8+ years of relevant experience across pharmaceutical, biotechnology, healthcare, consumer, or patient-focused marketing.
  • Experience engaging in complex initiatives from insight and concept through execution and optimization.
  • Experience leading agencies and vendors and managing budgets, timelines, and multiple concurrent priorities.
  • Strong time-management and organizational skills, with the ability to balance priorities in a fast-paced, dynamic environment.
  • Curiosity, learning agility, and a proactive, self-starting approach to identifying opportunities.
  • Demonstrated ability to collaborate with and influence cross-functional stakeholders and seek and respond to feedback.
  • Ability and willingness to travel up to 15% for meetings and events, based on business needs.
  • Willingness and ability to work from the Boston office in coordination with department and business needs under Rhythm’s hybrid-work model.

Nice To Haves

  • Advanced degree preferred.
  • At least 5 years in the biotech/pharma industry preferred.
  • Rare disease experience is a plus.
  • Experience supporting launches is a plus.

Responsibilities

  • Partner with the Director, US Patient Marketing, to develop and execute integrated US patient and caregiver marketing strategy aligned with brand and portfolio objectives.
  • Support initiatives addressing barriers across the patient journey, including disease recognition, education, treatment consideration and initiation, and long-term treatment engagement.
  • Drive high-priority patient marketing workstreams from strategic planning through implementation, optimization, and pull-through.
  • Identify unmet patient and caregiver needs, opportunities, risks, and gaps; recommend practical solutions and drive aligned action.
  • Translate qualitative and quantitative insights into strategic recommendations, audience priorities, messaging, channel plans, and actionable tactics.
  • Partner with Patient Services to align education, onboarding, support, and ongoing engagement initiatives and create a connected patient experience.
  • Collaborate with HCP Marketing, Patient Services, Patient Advocacy, Medical Affairs, Analytics, Legal, Regulatory, and Compliance.
  • Lead agency and vendor partners, providing strategic direction and feedback and managing scope, timelines, quality, and budget.
  • Lead materials through legal, medical, and regulatory review, anticipating issues and enabling efficient, compliant approvals.
  • Manage patient marketing budgets, forecasts, purchase orders, and accruals.
  • Contribute to a collaborative, high-performing culture by sharing insights, raising work quality, and helping move the business forward.

Benefits

  • A discretionary annual bonus may be available based on individual and company performance.
  • The role may be eligible for benefits and other compensation, such as restricted stock units.
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