Director, US Breyanzi Patient Marketing
About The Position
This role leads Breyanzi's patient marketing strategy with a core objective of driving CAR T class growth and Breyanzi differentiation among eligible lymphoma patients, caregivers, and advocacy partners. The Director owns patient messaging and engagement strategy, omnichannel strategy and performance, and patient testimonial activation — leading and developing a dedicated patient marketing team. This role sits within the broader Breyanzi brand team, operating in a competitive, fast-moving CAR T environment across multiple indications. We are seeking a strategic, patient-focused leader who thrives in a collaborative environment and is passionate about expanding access to transformative cell therapy.
Requirements
- Prior people leadership and in-line brand marketing experience valued highly, with a minimum of 10 years of marketing experience.
- Experience in patient marketing, direct-to-patient campaigns, or patient advocacy initiatives is strongly preferred.
- Prior experience in Oncology/Hematology or an understanding of the oncology/hematology marketplace is recommended.
- MBA or other Advanced Degree Preferred.
- Proven track record of effectively driving performance within a matrix organization, with strong organizational, interpersonal, and communication skills.
- Strong ability to develop and maintain relationships with patient advocacy groups and key external stakeholders.
- Analytical and strategic thinking skills, with the ability to translate patient insights into impactful marketing strategies.
Responsibilities
- Develop and execute patient education and awareness strategies to expand understanding of CAR T therapy and drive engagement with eligible lymphoma patients.
- Increase Breyanzi’s recognition as a differentiated treatment option among patients, caregivers, and advocacy groups.
- Lead direct-to-patient (DTP) marketing initiatives that effectively communicate the benefits of CAR T therapy and provide clear, accessible information about the treatment process.
- Collaborate with patient advocacy groups to ensure alignment on educational efforts and drive initiatives that empower patients to explore CAR T as a treatment option.
- Activate and elevate the voices of CAR T-treated patients, utilizing testimonials and real-world experiences to inform and inspire others considering this therapy.
- Lead the development and execution of the Direct-to-Consumer (DTC) non-personal promotion (NPP) and paid media strategy, leveraging dynamic targeting to reach and educate eligible patients and caregivers effectively.
- Partner with key matrix team members, including medical, market access, corporate communications, analytics, channel strategy and patient voice & engagement teams, to ensure a holistic approach to patient engagement.
- Leverage data, market research, and insights to refine patient education strategies and ensure messaging resonates with target audiences.
- Drive the planning and execution of key senior management reviews and presentations.
- Foster a culture of collaboration and innovation across BMS stakeholder groups.
- Lead, mentor, and develop the patient marketing team.
Benefits
- wellbeing support
- retirement and financial protection benefits
- insurance offerings (medical, dental, vision, life and disability)
- Flexible Time Off (FTO)
- 11 paid company holidays
- 160 hours of paid vacation annually
- 3 optional holidays
- paid sick leave
- up to two paid volunteer days per year
- summer hours flexibility
- leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs
- annual Global Shutdown between Christmas Day and New Year's Day
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
