Associate Director, Consumer Marketing - Multiple Myeloma
About The Position
Lead the development and execution of consumer marketing strategies that drive disease awareness, patient engagement, treatment consideration, and brand adoption across the Multiple Myeloma patient journey. Partner with cross-functional teams to translate patient and caregiver insights into customer-centric initiatives. Develop and execute consumer-focused brand strategies, including patient segmentation, value propositions, messaging, creative campaigns, digital engagement, and omnichannel marketing programs. Ensure strategies are data-driven, measurable, compliant, and aligned with business objectives while improving the patient experience and supporting brand growth.
Requirements
- Bachelor’s degree required.
- At least 6 years of pharmaceutical, biotechnology, or healthcare marketing experience, including significant consumer/patient marketing experience.
- Hematology experience required.
- Proven track record developing and executing consumer marketing strategies, patient engagement programs, and omnichannel campaigns.
- Product launch experience required, including consumer launch planning and execution.
- Expertise in patient journey mapping, market research, segmentation, consumer insights, and message development.
- Experience leading agency partnerships and managing integrated marketing campaigns across digital and traditional channels.
- Strong understanding of healthcare compliance, regulatory considerations, and promotional review processes.
- Experience collaborating across functions and influencing stakeholders at all organizational levels.
- Strong analytical, communication, leadership, and project management skills.
Nice To Haves
- Advanced degree in Marketing, Business, Communications, Healthcare, or a related field.
- Multiple Myeloma experience.
Responsibilities
- Partner with the Marketing Director and brand leadership to develop and execute comprehensive consumer marketing strategies supporting Multiple Myeloma business objectives, patient engagement, brand growth, and financial performance.
- Lead consumer marketing planning using patient, caregiver, and healthcare market insights to inform decisions and optimize campaign performance.
- Develop patient-centric segmentation, targeting, positioning, messaging, and value propositions for key audiences across the Multiple Myeloma treatment journey.
- Oversee integrated consumer campaigns across digital, social, paid media, CRM, advocacy, and patient support channels.
- Drive development and execution of consumer creative and educational content that resonates with patients and caregivers while maintaining regulatory and legal compliance.
- Partner with market research, analytics, and customer insights teams to identify unmet patient needs, evaluate campaign effectiveness, and inform optimization.
- Collaborate with medical, regulatory, legal, market access, patient services, sales, and agency partners to ensure seamless execution of consumer initiatives.
- Lead development of patient experiences, resources, and support programs designed to improve awareness, engagement, and treatment adherence.
- Manage agency partners, budgets, timelines, and project execution to deliver high-quality consumer marketing programs.
- Mentor and develop direct report(s), fostering collaboration, innovation, accountability, and customer-centric thinking.
- Drive consumer awareness, patient acquisition, engagement, and brand preference through measurable marketing initiatives.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k).
- Eligible to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
