Product Director, Market Development, Multiple Myeloma
About The Position
Johnson & Johnson is recruiting a Product Director, Market Development, Multiple Myeloma, in Horsham, Pennsylvania. The position develops and executes brand-specific market development strategy and tactics, generating insights and shaping and implementing market development initiatives and KOL strategy for assigned brands. The Product Director works across brand marketing, field sales, Thought Leader Liaisons, and other internal teams to execute key business initiatives within Multiple Myeloma. The role leads market development and KOL strategy with the TLL and brand teams, guides KOL identification and influence mapping, and develops third-party program strategy in partnership with TLLs. It also defines and tracks brand advocacy among target KOLs, develops TLL playbooks, and partners with Brand Marketing, Sales, Medical Affairs, analytics, and operations to coordinate and assess initiatives.
Requirements
- A minimum of a bachelor's degree.
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
- A minimum of 5 years of experience in Sales, Marketing, Managed Care Account Management, Pricing, related fields, or a qualified leadership development program.
- Proficiency in marketing and project management, and clear communication.
- Ability to travel up to 20%, which may include overnight and weekend travel.
Nice To Haves
- MBA or advanced degree in a related field.
- Experience in oncology.
- Previous sales experience.
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time.
Responsibilities
- Lead development of market development and KOL strategy for assigned brands in collaboration with the TLL and brand teams.
- Lead KOL identification and influence mapping to shape KOL engagement plans.
- Lead development of third-party program strategy and partner with Thought Leader Liaisons to execute programs.
- Define and track brand advocacy among target KOLs.
- Develop and deliver TLL playbooks for assigned brands.
- Develop and perform strategies and tactics in partnership with Brand Marketing, Sales, Medical Affairs, and other internal partners.
- Partner with analytics and operations teams to track utilization and the impact of market development initiatives as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Director
