Product Director, Market Development, Multiple Myeloma

Johnson & Johnson • Horsham, PA

1d • Onsite

About The Position

Johnson & Johnson is recruiting a Product Director, Market Development, Multiple Myeloma, based in Horsham, Pennsylvania. The role develops and executes brand-specific market development strategy and tactics, generating insights and shaping and implementing market development initiatives and key opinion leader (KOL) strategy for assigned brands. The Product Director works across brand marketing, field sales, Thought Leader Liaisons (TLLs), and other internal partners to execute business initiatives in Multiple Myeloma.

The role leads market development and KOL strategy in collaboration with the TLL and brand teams; shapes KOL identification, influence mapping, and engagement plans; and develops third-party program strategy with TLL partners. It also defines and tracks brand advocacy among target KOLs, develops and delivers TLL playbooks, coordinates strategy and tactics with Brand Marketing, Sales, Medical Affairs, and internal partners, and works with analytics and operations teams to track utilization and impact as needed. Travel of up to 20%, potentially including overnight and weekend travel, is required.

Requirements

• A minimum of a bachelor's degree.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• A minimum of 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing, related fields, and/or a qualified leadership development program.
• Proficiencies in marketing and project management, and clear communication.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Nice To Haves

• An MBA or advanced degree in a related field.
• Experience in oncology.
• Previous sales experience.
• Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time.

Responsibilities

• Develop and execute brand-specific market development strategy and tactics for assigned brands.
• Generate insights and shape and implement market development initiatives and KOL strategy.
• Lead development of market development and KOL strategy in close collaboration with the TLL team and brand team.
• Lead KOL identification and influence mapping to shape KOL engagement plans.
• Develop third-party program strategy for assigned brands and partner with TLLs to execute programs.
• Define and track brand advocacy among target KOLs.
• Develop and deliver TLL playbooks for assigned brands.
• Develop and perform strategies and tactics in partnership with Brand Marketing, Sales, Medical Affairs, and key internal partners.
• Partner with analytics and operations teams to track utilization and impact of market development initiatives as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Director