Senior Demand Generation Marketing Manager – Integrated Campaigns
About The Position
Datadog is seeking an experienced Senior Demand Generation Marketing Manager to strategize and execute full-funnel integrated campaigns for a portfolio of key products. The role bridges product marketing, sales, and global marketing teams, shaping go-to-market programs across channels and defining their reporting, measurement, and orchestration. The manager reports pipeline impact to marketing and sales leadership. The position owns integrated campaign plans, annual planning, campaign calendars, budgets, and pipeline forecasts. It includes developing and optimizing campaigns across paid, owned, and earned channels; collaborating with Product Marketing on messaging and launch tiers; executing webinars and other campaign programs; managing vendors; and using AI agents and workflows to improve campaign planning, production, reporting, and repeatability. Datadog operates a hybrid workplace and values the collaboration and creativity fostered by its office culture. The company describes its compensation as competitive and offers equity and comprehensive employee benefits. Benefits may vary according to country and employment circumstances.
Requirements
- 8+ years operating marketing lead or demand generation campaigns, such as webinars, advertising campaigns, and ABM.
- 4–5 years running integrated campaigns across multiple channels to support major product and company initiatives.
- Excellent written and verbal communication skills, with a proven ability to gain buy-in and influence across functions.
- Proven ability to tie campaigns to pipeline and revenue, with experience owning a budget and making trade-offs across channels, vendors, and regions.
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo; advertising platforms; and BI tools such as Power BI, Tableau, or Metabase.
- Experience with next-generation AI go-to-market technologies such as Claude Code, Dust, Clay, Common Room, or UserGems.
- Strong understanding of product-led growth (PLG) and sales-led motions and how they work together.
- Experience marketing to technical audiences, such as developers, DevOps/SRE, or security buyers.
- Proven use cases applying AI workflows to improve marketing efficiency and outcomes.
Responsibilities
- Build and run integrated campaign plans for one or more products, owning the annual plan, tiered campaign calendar, budget, and pipeline forecast.
- Create, optimize, and analyze end-to-end integrated campaigns across paid, owned, and earned channels, including webinars, paid social and search, email and nurture, content syndication, and events.
- Partner with Product Marketing on messaging and launch tiering to ensure channels tell a cohesive story.
- Execute webinars, content syndication, email, and other campaigns at an expert level.
- Deliver regular reporting on leads, SQLs, pipeline, and pipe-to-spend to marketing, product, and sales leadership.
- Manage campaign budgets and third-party vendor programs, from evaluation and purchase through delivery.
- Build AI agents and workflows to accelerate campaign planning, production, and reporting, and help standardize repeatable plays.
Benefits
- Generous and competitive benefits package.
- New-hire stock equity (RSUs) and employee stock purchase plan.
- Continuous career development and pathing opportunities.
- Employee-focused onboarding.
- Internal mentor and cross-departmental buddy program.
- Friendly and inclusive workplace culture.
- Healthcare, dental, parental planning, and mental health benefits.
- 401(k) plan and match.
- Paid time off.
- Fitness reimbursements.
- Discounted employee stock purchase plan.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
